The SnapLogic cloud integration platform interprets that pipeline and does the actual connections -- of orders, invoices from the financial system to customers, salespeople, commissions in the CRM system, and so on.
Knorr: How does your solution differ from other cloud integration platforms, such as Boomi?
Dhillon: Our approach is aimed at the enterprise. What does the enterprise need? The enterprise needs to connect on-premise applications -- whether they bought them like SAP or built them themselves like many of the trading systems on Wall Street or like many of the custom manufacturing systems in high tech. They've either built them or bought them, but they typically have a three-tier application feel to them, much like the era in which they were built. Connecting them to the popular cloud applications is SnapLogic's sweet spot.
The way that SnapLogic works is through hub-and-spoke architecture. Our scientific breakthrough is the invention of the standardized container for connecting any application -- be it Twitter or SAP or dBase IV files coming out of a point-of-sale terminal.
We have a way of representing that internally in SnapLogic in a neutral canonical format. We call that a Snap. We have a way to Snap, say, Salesforce into the SnapLogic hub -- and then you can Snap in NetSuite on the other end of it. So you have a connection from point A to point B. You therefore need the Snaps, the two spokes in the hub, A and B.
So the hub and spoke of connecting A to B in a neutral canonical format now lets you connect B, C, D, E, F, and G. For example, one of our customers is moving from one financial package to another financial package -- and nobody died in the making of that change. Which is amazing! Imagine that, it's a public company that's going to replace one financial system with the other. How often does that happen? It's very expensive, it's very hard, people don't do it. But if you use SnapLogic, you can simply Snap out the old financial system and Snap in the new financial system as your business grows and you need to move to a more scalable financial package.
I use the analogy of a standardized shipping container, which has revolutionized the world of transportation -- it's the same shipping container on a boat, on a truck, on a train. In that same manner Snaps connect all the way from on-premise, legacy, packaged ERP up to the cloud, including social media like Twitter and so on.