April 17, 2007
Yahoo, PayPal partner for e-transactions
The partnership, which will boost Yahoo's search ad business as well as PayPal's Express Checkout, is seen as a joint defense against Google's Checkout
Recommend ThisYahoo and eBay's PayPal have teamed up to attach a special icon to online merchants that advertise with Yahoo and offer PayPal's Express Checkout transaction processing.
The move seems intended to offer a joint defense against Google's Checkout payment processing service, which grants special incentives to merchants that are also Google advertisers.
The blue shopping cart icons will begin appearing along with qualifying Yahoo search ads on Tuesday evening.
The pact is part of the broader partnership Yahoo and eBay struck in May of last year, before Google formally announced its Checkout service.
Back then, the vendors agreed to make PayPal the exclusive third-party provider of Yahoo's online wallet, where users can store credit card, shipping, and billing information for online shopping.
Yahoo also pledged at the time to heavily promote PayPal across its network and among its merchants and advertisers, but provided few details. Tuesday's announcement seems to be the result of that pledge.
The deal will yield "a streamlined purchase process" for PayPal customers and boost the value of Yahoo's new search ad platform, the companies said in a statement.
As part of the launch, Yahoo and PayPal are serving up special offers for merchants, such as free PayPal processing through December 31, 2007 and a $100 credit for Yahoo search ads.
The Yahoo PayPal Checkout Program is free to join.
More information is available on a Web site devoted to the program.
White Paper
D2D Virtual Tape Library Replication Primer
This whitepaper explains the terminology and concepts behind Data Replication technologies and establishes some sizing rules through worked examples. Learn the new paradigm in disaster tolerance—protect data anywhere.
Download now »
White Paper
An Alternative to Virtualization for Datacenter Cost Savings
Server virtualization is a popular option for dealing with mounting datacenter costs. Another equally promising approach is the use of an Application Delivery Controller. Citrix NetScaler provides a low-cost way for organizations to reduce their server count and accrue cost savings from a reduction in space, cooling, power and personnel.
Download now »
White Paper
Why Your Firewall, VPN, and IEEE 802.11i Aren't Enough to Protect Your Network
The emergence of WLANs has created a new breed of security threats to enterprise networks.
Included in HP ProCurve WLAN solutions is security technology that alleviates threats from WLANs through:
* Monitoring wireless activity inside and out of the enterprise
* Classifying WLAN transmissions into harmful and harmless
* Preventing transmissions that pose a security threat to the enterprise network
* Locating participating devices for physical remediation
White Paper
Bringing the Edge to the Data Center
Effectively address data protection challenges, implementing solutions that help store and protect business–critical data while cutting costs and improving efficiency and reliability.
Download now »
- Opportunities and Challenges with the Convergence of Data Center Networks | White Paper
- Network Operating System Evolution | White Paper
- How Operating Systems Create Network Efficiency | White Paper
- Data Center Survival Guide | White Paper
- Three Solutions to Common Data Integration Challenges | Webcast
Sign up to receive Business Resource Alerts
Maximize your IT Budget with the Fujitsu Dynamic CubeToday’s IT means business. New eBook shows you how to align your IT investments.A new level of interoperability. Make IT Work As One at novell.comLimited-time offer: Save up to $100 on Polycom phones. 64-page prescriptive guide to security, compliance, and IT operations.Drive innovation with Intel and Open Source softwareLinux Contributions and Support from IntelLearn about Foundations of Green IT, from CTO Marty PoniatowskiTDWI checklist helps define data readiness for analytics. Download report.<802.11n Drives an Architectural Evolution
See how AT&T can help protect your network. Make IT Work As One at novell.comHP ProLiant G6 Servers. Perform like a superstar, Save like an accountant.HP ProLiant G6 Servers. Perform like a superstar, Save like an accountant.Unified Communications: Thoughts, Strategies and Predictions. Join the discussionOptimize Linux* for high performance and energy efficiency on Intel® architectureSee how Intel is working across the Open Source ecosystem to help drive rapid technological innovationKeep your IT expertise up to date. Join the Intel Premier IT Professionals. Increase UPS efficiency without sacrificing protectionIn less than 45 minutes, Palisade Systems protects your data
