The first prong is the hardware side, announcing "solution in a box," which gives the merchant the ability to buy a single part number, single warranty, and single box with cash drawer, so everything arrives at one time to the merchant location. For the installation and software partners on the deployment, this lets them know that they have one solution from HP to optimize the solution for.
The second piece of the puzzle is an agreement with Intuit, a strategic relationship in the retail vertical for small merchants. Intuit offers a hardware platform with flat-panel terminal and QuickBooks POS or Retail, all with a single SKU through distribution. Starting price on the HP/Intuit bundle is $1,499, and business can buy the bundle from Intuit ( on the Web) or through the Retail Solution Provider Network of resellers.
The third part, and the one that I like a lot, is that they include the Total Care Access Card. The card is normally sold for $40 to end customers (usually through the reseller channel) and provides $1,000 of value. This provides support for managing hardware, protecting data/infrastructure, and growing the business. The card offers some free things and some significant discounts. The free things include a year's worth of McAfee AV and anti-spyware. It also offers a free six-month solution to HP Data UpLine (off-site data storage). I'll have more about this in a future article, but it can be a real life-saver if a disaster hits your business location or your small-business computer. When the end of the system's life is reached, HP offers a recycling service for green disposal and certificate of destruction (which translates to data security). On the business growth side, HP offers assistance to the customer for creating a logo and business cards, and the program even helps with discount rates from PR firms on press releases for small businesses. If you've ever paid for PR services (and visual identity creation), you understand how big that can be. If you haven't, trust me -- these can be very big (and very expensive) deals for a small business.
The cash register isn't the sexiest piece of business equipment a small business may own, but it's certainly attractive when it's filled with the results of a good day of sales. It's good to see a technology company that is paying attention to the nitty-gritty details of small-business life -- here's hoping more manufacturers will follow its lead.