The business model for the site is also at an early stage of development. The service will remain free at least through 2010 as Software AG builds the community. Beyond that, a per-user fee is unlikely, as this would present barriers to communication, but revenue could come from BPM consultants promoting their services within the site, from a marketplace for more advanced services, or from the creation of white-label or private BPM communities, Software AG executives said.
Software AG's branding on the site will be discreet -- probably more so when it's finished than in the beta version, said Mike Lees, senior director for BPM product marketing at Software AG. That's because the company hopes it will become an open platform attracting other BPM vendors too.
Finding a name for such a network is difficult, especially when it must be equally meaningful (or equally meaningless) in many languages, said Lees. For a project that's all about being together it's perhaps unfortunate that the company plumped for a name that sounds like "alleine," the German word for "alone."
Cebit runs from Tuesday through Sunday at the Hanover Fairgrounds.