Seems searchasaurus Google has an eye on every business opportunity under the sun. We've already learned that the company is shooting for the moon; now, according to Guardian Unlimited, the company is in talks with mobile-phone maker Orange to spawn a mobile device primed for performing search from anywhere.
According to the report, in which anonymous sources are cited:
"their plans centre on a branded Google phone, which would probably also carry Orange's logo. The device would not be revolutionary: manufactured by HTC, a Taiwanese firm specialising in smart phones and Personal Data Assistants (PDAs), it might have a screen similar to a video iPod. But it would have built-in Google software which would dramatically improve on the slow and cumbersome experience of surfing the web from a mobile handset."
Neither company would confirm or deny the report, though it's no secret Google has an interest in the wireless world. The company, along with EarthLink, recently won a bid to blanket San Francisco with free and paid Wi-Fi service.
Additionally, the company just scooped up Endoxon, a developer of Internet mapping technology, to boost its own mapping services in Europe. Pair mapping with GPS with mobile, and you've got a real potential money-maker.
Google has surely come along way from its simple search-engine roots, and I can't help but wonder where it might end. It's already dishing out search results, news feeds, productivity apps, e-mail, streaming video, ads to various media, and now it may be seeking to deliver the aforementioned hardware and connectivity to access that stuff. My colleauge Mike Barton anticipates Google could also dip into VoIP with a targetted acquisition.
That all makes for quite an impressive resume. At what point does it raise monopolistic alarms?
Oh, wait: It already has.