September 03, 2002

FUND-RAISING SITE DESCRIBES MONEYMAKING TRICKS

Small sales make big difference for nonprofits

With all the woes of e-commerce sites that aren't making it, it's nice to find one that has put things together and doesn't mind sharing its secrets with others.

Suzanne Wouk, the Webmaster of FundRaisingMom, says she got her money-making ideas after volunteering to lead a fund-raising effort for a local preschool, then being stuck in bed for six weeks with a back injury.

She says the unwanted vacation gave her the idea of asking parents to donate items to be auctioned off at eBay.com. "It was pure junk from people's homes," she says, but the auctions raised more than $3,000. That may not sound like much, "but for a tiny preschool that doesn't have any money, it's a fortune," Wouk explains.

That small success was the beginning of much bigger things. Wouk's site now contains many details on Web-based affiliate and commission opportunities that anyone, not just nonprofit groups, can take advantage of. A school, church, or almost any organization can create a Web site and urge its members to go there to buy magazine subscriptions, books, or any of a number of other products. The Web site keeps a percentage of each sale.

For instance, printer ink cartridges can be far cheaper when purchased on the Web than in stores. Wouk recommends one source, Mr. Ink Man, that sells new, generic cartridges for one-third the cost of famous brands (see http://www.mrinkman.com@th.gs/61f2) . An Epson 740 ink refill that sells for $29.27 in office-supply stores is available in a generic version for only $9.95. Mr. Ink Man offers its affiliates a commission between 20 percent and 55 percent of the sale price of each cartridge.

Wouk has found numerous other attractive e-business moneymakers. One of these, as described on her site, is Webmaster services. Many Web hosts pay referrers a commission for each new customer, and continue paying a percentage of each customer's monthly fees indefinitely.

Wouk says her preschool now receives a check for about $400 a month from recurring Web-host commissions alone. That's income of almost $5,000 a year, with no ongoing effort by the school, and the amount can easily grow from there.

For these and other, possibly larger sources of revenue, see http://www.fundraisingmom.com@n6.be/4e6a .

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E-BIZ TECH REVIEW: MICROSOFT PATCH FORCES WEB CHANGES

A new software patch that Microsoft describes as "critical" for all Windows users to install is forcing changes to e-commerce sites.

Without the patch, SSL certificates on a Windows system can be deleted by a malicious hacker who sends out HTML e-mail messages. When users install the patch, the flaw is eliminated. But the patch also prevents users from enrolling with e-commerce sites that haven't made the necessary changes to their server-side code.

According to Microsoft, the changes that Web sites need are "minor." For more information on this process, go to http://www.microsoft.com@a6r.ms/757a and scroll down to the Client Information section.

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