Opening BBM to other platforms
BlackBerry's device-to-device messaging platform has long been one of the jewels in its consumer crown. A new Channels feature can best be thought of as its version of Facebook's Pages, allowing brands and individuals to broadcast messages, photographs, and video. However, perhaps the biggest change to BBM is the announcement that it's going cross-platform, with the core messaging and groups features arriving on iOS 6 and Android ICS over the summer.
Opening up BBM to third-party platforms is a big change for BlackBerry -- possibly even bigger than its Secure Work Spaces coming to iOS and Android. It gives users access to a secure, device-to-device communication channel that supports one-to-one and one-to-many communications. While consumer services like WhatsApp may be more popular, BBM's secure underpinnings will mean it's more likely to gain acceptance across BYOD boundaries in organizations, facilitating communications between managed and unmanaged devices.
BlackBerry has done a lot to recover from what appeared to be a disastrous tailspin. It's had a profitable quarter, two successful device launches, and 120,000 apps in its BlackBerry store. BlackBerry Live is showing how the company, to steal its own tagline, keeps moving. While it's opening up elements of the BlackBerry platform to iOS and Android, the BB10 OS is also setting the foundations of Heins' mobile computing vision, where the hub of your digital life is in your pocket, bridging an Internet of people and an Internet of things -- and where work and personal co-exist on a single device.
This story, "BlackBerry: Confident enough to go beyond BlackBerry," was originally published at on CITEworld.com.