Wikibon also highlighted what it dubbed pure-play big data companies -- those making 50 percent of more of their revenue selling big data products and services. Notably, three of the top four have all been recently acquired: Vertica, whose big data revenue totals $84 million, is a subsidiary of HP. Aster Data, which raked in $52 million in big data, was bought by Teradata last March. Greenplum made $43 million in big data money and is now owned by EMC.
Other leaders among the big data pure players, according to Wikibon, include Splunk, which earned $45 million of its $63 million in revenue from big data. Cloudera (now partnered with Oracle on a Hadoop appliance) raked in $18 million entirely from big data. 1010Data, meanwhile, derived half of its $30 million in revenue from big data endeavors. Rounding out the list of pure players are Think Big Analytics with $8 million in revenue, MapR with $7 million, and Digital Reasoning with $6 million.
Wikibon credited the more petite pure players out there for fueling much of the big data innovation and cautioned hungry IT heavyweights from gobbling up these smaller fish too quickly. "Acquiring vendors would be wise to allow current big data pure-plays to continue operating and, more importantly, innovating as largely independent entities, or risk stifling the very innovation that is fueling the big data market's tremendous growth," wrote Jeff Kelly, principal research contributor at Wikibon.
That list of influential pure players is expansive, touching on various areas of the broad big data space. Cloudera and Hortonworks, for example, "are responsible for the majority of contributions to the Apache Hadoop project that are significantly improving the open source big data framework's performance capabilities and enterprise-readiness," noted Kelly.
Meanwhile, companies like Splunk, HPCC Systems, and DataStax have honed promising non-Hadoop big data platforms.
Vertica, Greenplum, and Aster Data (again, all of which have been acquired) deserve credit for giving the data-warehousing market a jolt with "massively parallel, columnar analytic Databases that deliver lightening fast Data loading and real-time analytic capabilities," Kelly wrote.
Young companies including ClickFox, Tresata, and 1010Data have made viable "big data as a service" -- cloud-based offerings that let small and medium-sized business take advantage of big data.
This story, "Who's making money from big data?," was originally published at InfoWorld.com. Get the first word on what the important tech news really means with the InfoWorld Tech Watch blog. For the latest developments in business technology news, follow InfoWorld.com on Twitter.