December 07, 2005

Survey: Internet helps people gain political power

Growth of blogs and Howard Dean's Internet-centric presidential campaign, increased the visibility of the Web as a political tool

"I think in the U.S., we're getting to the point where everyone who wants to be online is online," Cole said. However, many people who want a computer at home or who want a broadband connection do not have them, he said.

-- The Internet users surveyed were more loyal to the Web than to some other technologies. When asked which technology they would be most willing to give up, 39 percent of Internet users choose their cell phone, followed by 33 percent who would first give up television. Only 28 percent of users say they would be most willing to give up the Internet.

-- Forty-six percent of Internet users said they shop online. In 2001, 51 percent of users said they shopped online. Internet shoppers made an average of 35 purchases a year, according to the 2005 survey results. In 2001, they made an average of 11 purchases.

-- In 2005, 57 percent of all survey respondents said they had concerns about credit card security when shopping online, up from 54 percent in 2003. In 2001, 71 percent said they had credit card security concerns.

-- Three-quarters of Internet users said they often go online with no particular destination in mind. In that sense, people are using the Internet, particularly always-on broadband, more like they use television, Cole said. "The Internet is really becoming background noise," he said. "They're using it to fill time."

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