Murdock: Very, very high. I think a lot of very good things stem from developer mind share. When I was at Purdue University as a computer science student in the early '90s, Sun technology was cool and it had the developer mindshare. At some point along the way Linux has captured that most-favored status. As a result, when people start a Web 2.0 company or any startup, they don't want to spend their time building infrastructure, they want to get to the application development. So they reach for what they know, which is Linux and they use Linux in production. At the beginning, there's not a whole lot of money in [technology companies] selling to these companies because they don't have any of it. The thing is, as those companies get bigger there is opportunity there. So gaining developer mindshare [early] gets you in the door at startups. Sun needs to get in the door with startups so as they get bigger you can sell more things to them.
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