Salesforce.com -- while coming at it from the angle of enterprise software, not consumer services -- also is helping to encourage an ecosystem around its on demand CRM (customer relationship management) service, Kucharvy said. Its AppExchange feature, which will be a part of its Salesforce.com Winter '06 release due out in mid January, encourages partners to use the Salesforce.com service as a development and marketing platform by allowing ISVs (independent software vendors) to offer wares as tightly integrated, hosted CRM add-ons.
Its Web-savvy competitors may be ahead of them, but that's not to say Microsoft is oblivious to the need to take on partners to help drive its Windows Live strategy, Kucharvy said.
For example, the company recently launched Windows Live Local, a Web-based search tool previously called MSN Virtual Earth, and is allowing partners to incorporate the tool in new applications through the use of APIs it is making available to them.
That's a good start, Kucharvy said. But in the long run, to compete against Web 2.0 companies such as Google and Salesforce.com, Microsoft must offer a variety of business models for different types of partners -- whether they be advertising, independent software company or developer partners -- to take advantage of Windows Live and the larger value proposition of the Internet as a development and marketing platform.
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