Mendels gave the example of a person sending an e-mail that prompts the recipient to return the query by phone. "Instead of picking up the phone and calling you, the document can call you," he said.
Boloker pointed to mashups, saying they represent a new "application paradigm we're all walking into." IBM is working on a drag-and-drop mashup development environment called QEDWiki, which Boloker demonstrated for IDG News Service following the panel discussion.
MacMillan said enterprises must now focus on not just cataloging their structured and unstructured data, but also applying analytics against it. "I think the next big step for content management from the infrastructure layer is to turn BI loose on it," he said.
But Newton's take centered more on philosophy than a given technology. The Web 2.0-social networking boom has unleashed a "wave of creativity" that stands in contrast to "introverted, left-brain thinking" types, in Newton's view. "What our industry needs to do is get out of our left-brain, introverted mindset," he said.