According to Greenbaum, Hyperion lets Oracle have a conversation with the financial management of a company, the C-level executives. Hyperion plus a big ERP suite can be potentially a lucrative and competitive combination if it can make sense in the context of what Oracle already has.
"The trick is integration and assimilation," Greenbaum said.
Schiff also sees another side to the acquisition, saying it could be a preemptive move before Microsoft unveils Performance Point Server, its PM solution. Schiff says that Microsoft is going to be a big player in the performance space and that IBM may enter the fray as well, picking up Cognos next
It is the conclusion of all analysts and vendors in this space that performance management as a separate niche has become extremely mission-critical ever since Sarbanes-Oxley. Up until Sarbanes, the systems for financial management were not effective, and the budget process was too loose, many say.
PM is the discipline companies need to apply to reign in risk, notes Cognos' Mollot. It has by default become the new battleground for the hearts and minds of enterprise customers, and that may explain why Oracle made its move.
"Application vendors have been able to automate the transaction system phase and now PM becomes the next competitive advantage," Mollot said.
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