August 22, 2005

Life after Grokster: Music CEO asks for tech help

Warner Music Group's Edgar Bronfman Jr. announces an "e-label" to release music online

"Technology shapes music," he added. "Music drives technology adoption."

He called on the technology industry to work on digital rights management (DRM) standards, instead of letting the government mandate standards such as compulsory licensing. Compulsory licensing, backed by some P-to-P vendors, would set a price for downloaded music while requiring music companies to make their products available to P-to-P users.

"As a content company, we quite naturally want devices out there that permit consumers to seamlessly access our music without having to worry about the compatibility of operating systems or DRMs," he said. "The consumers' digital music experience should be as seamless and rewarding as possible, but we would be hypocrites to suggest that the government should force interoperability standards on devices while at the same time insisting there is no need for compulsory licensing."

Bronfman's call for the two industries to work together was cheered by Ed Black, president of the Computer and Communications Industry Association trade group, but he and another tech industry representative disagreed with Bronfman's assertion that the tech industry stood by and cheered authorized music downloads. James Burger, a lawyer who represented computer vendors in early content-protection discussions with the music industry, said technology companies proposed copy-protection schemes in the late '90s.

"We offered to go online," said Burger, with the Dow, Lohnes and Albertson PLLC law firm. "We were told, 'Yes, we'll talk about that, but only after you help us protect CDs.' I think there's always been a desire in our industry to work with your industry."

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