Still, Johnson said he was unconcerned with LoopFuse, noting that he already has a plethora of smaller rivals. Eloqua has a battle-tested service that is being used by more than 400 customers, he said, including Nokia Enterprise Solutions, Sybase, and Red Hat. It also has some capabilities that LoopFuse does not, such as direct-mail marketing, he said.
Eloqua was founded in 2000 and recently closed a $23 million funding round, which it will use to expand in Europe and Asia. Johnson questioned the ability of startups like LoopFuse to serve global businesses, or to scale quickly enough to handle big customers. "We're processing more transactions than the Nasdaq," he said.
LoopFuse will be hoping to parlay its JBoss connections and the rising confidence in open source software to its advantage. It has partnered with open source company SugarCRM, allowing customers to use a complete open source stack for marketing and sales.
"While our proprietary competitors tread water, and ask you to empty your wallets for 8+ year-old brittle-ware, we're busy innovating, innovating, and innovating, by applying open source principles and methodologies to every facet of our products and business," LoopFuse said in its blog last year.