I applaud White for his mature and honest perspective of what happened to Kiko and his restraint in not simply blaming Google. The company is a formidable beast, and thus an easy scapegoat: It has the brains and the dollars to crank out innovative products, combined with the enviable agility to do so relatively quickly.
But that doesn't mean that startups should just call it quits for fear that whatever they do, Google -- or Microsoft, or IBM, or any other tech giant for that matter -- will do it faster and better. We saw plenty of promising ventures keel over and die during the Web 1.0 boom, like WebVan and pets.com, but others, like Amazon.com and Salesforce.com (founded in 1999), not only survived, but thrived.
Now we're in the Web 2.0 era, and as hardware and software, as well as the needs of business and users, evolve, the potential for innovative and successful business endeavors expands exponentially.
Yes, the promising Kikos of the world might not survive, but inevitably, another young company will grow up to become the next seemingly unbeatable Googliath. But then a new onslaught of eager Davids will emerge, wielding slings the likes of which we've never seen.