September 03, 2009

Apple's App Store ayatollahs

Apple is quick to ban controversial content, but slow to post bug fixes on its iPhone App Store

It's OK to post an iPhone app that guides users to (legal) marijuana suppliers, but it's not OK to post a goofy little app that turns the iPhone into a simulated pot pipe. What's the difference? Beats me, but it's becoming clearer and clearer that Apple's App Store ayatollahs are way too heavy handed and need to lighten up. They are hurting consumers, developers, and ultimately, the company they're supposed to protect.

By itself, the fate of Bong is not a big deal, obviously. But Apple's heavy-handed management of the App Store is. Back in July, Apple pushed the reject button on a series of Google Voice-related apps for the iPhone. (Apple claims it didn't reject them, just that is has not accepted them as yet. I don't see a real difference.) And just as egregious is the failure of Apple to come up with a procedure that allows developer's to fix and replace buggy code in their apps in a timely manner.

[ There are many worthwhile productivity apps you won't find at the App Store. See "21 apps Apple doesn't want on your iPhone." ]

Bug fixes? We don't need no stinking bug fixes
In the last few weeks I've spoken to nearly a dozen developers who complained about the bug-fix problem. I'm going to withhold their names because they fear retaliation from the Apple ayatollahs.

The stories I heard are all pretty similar. You spend weeks sweating through Apple's initial approval process, which can take many weeks. Sure, developers would like to get approval faster, but most understand that Apple does need to screen apps, particularly for technical flaws that could freeze the iPhone or impair battery life. It's a matter of protecting the iPhone brand, which has become one of Apple's crown jewels. And to be fair, the App Store already has more than 65,000 apps, so the volume of work is staggering.

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MAS 3-Sep-09 9:39am
I can see it now:
Apple proclaiming that Bill Snyder is the Infidel and calling for a Jihad.
aaugh 3-Sep-09 9:55am
I can see how malware can be sneaked in as a bug fix. Just have to think like the criminals. Apple has to protect the iPhone brand, but its screening process can't handle the volume. Bugs and malware screening is amenable to automation, but content is subjective. Either Apple gives up on content screening (probably not do'able given the legal issues), or it needs to come up with some creative solution to handle the volume. Perhaps some kind of probationary period with community rating, or something.
RandyMorris 3-Sep-09 3:34pm
This is just Apple being clever. There is no reason to not provide guidelines unless you want to have no guides to answer for. This is the same company that produced the MASSIVE "Apple Human Interface Guidelines". You think producing guidelines would be a problem for them? Apple is the tyrant in a hippies clothing, don't be fooled. Either you continue your pursuit of developing for this platform out of love or maybe hope of potential income, but don't do it if you expect it to be fair or make sense, you will just be disappointed.
whitemice 4-Sep-09 4:51am
If users and developers don't like it - they should move to an open platform.

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