http://www.infoworld.com/columnists/archive/index.html Lead With Knowledge, from InfoWorld.com en-us Copyright (C) 2005 InfoWorld Media Group, Inc. Mon, 14 Nov 2005 11:26:45 PST http://backend.userland.com/rss Kathy_Badertscher@InfoWorld.com webmaster@InfoWorld.com 40 http://ad.doubleclick.net/ad/idg.us.info.rss/logo;pos=rssfeed_infologo;sz=214x54;ord=? http://ad.doubleclick.net/jump/idg.us.info.rss/logo;pos=rssfeed_infologo;sz=214x54;ord=? http://www.infoworld.com/cgi-bin/redirect?source=rss&url=http://www.infoworld.com/article/03/04/29/18ebsecret_1.html This is the last installment of E-Business Secrets that will be published by InfoWorld. I will continue to send out this newsletter, but I'm switching it to a new e-mail publishing system, which was described last week. Tue, 29 Apr 2003 00:00:00 PDT brian@briansbuzz.com (Brian Livingston)http://www.infoworld.com/article/03/04/29/18ebsecret_1.html http://www.infoworld.com/cgi-bin/redirect?source=rss&url=http://www.infoworld.com/article/03/04/22/17ebsecret_1.html There comes a time when you have to eat your own dog food. That time came for me late last year when I began preparing to publish an independent e-mail newsletter on Microsoft Windows through a new site of my own: BriansBuzz.com. Tue, 22 Apr 2003 16:00:00 PDT brian@briansbuzz.com (Brian Livingston)http://www.infoworld.com/article/03/04/22/17ebsecret_1.html http://www.infoworld.com/cgi-bin/redirect?source=rss&url=http://www.infoworld.com/article/03/04/18/16ebsecret_1.html It may be a tricky ad-sales environment online these days, but that doesn't mean every site's ad revenues are down. Some e-businesses, in fact, are generating growing numbers. Fri, 18 Apr 2003 15:00:00 PDT brian@briansbuzz.com (Brian Livingston)http://www.infoworld.com/article/03/04/18/16ebsecret_1.html http://www.infoworld.com/cgi-bin/redirect?source=rss&url=http://www.infoworld.com/article/03/04/11/15ebsecret_1.html Matt Drudge, whose online news site became famous for exposing the secrets of President Bill Clinton and Monica Lewinsky, may not be so happy that some of his own secrets have been revealed. Fri, 11 Apr 2003 15:00:00 PDT brian@briansbuzz.com (Brian Livingston)http://www.infoworld.com/article/03/04/11/15ebsecret_1.html http://www.infoworld.com/cgi-bin/redirect?source=rss&url=http://www.infoworld.com/article/03/04/04/14ebsecret_1.html Do you wish you could know in advance which promotions would work for your e-commerce site and which would fizzle? Fri, 04 Apr 2003 15:00:00 PST brian@briansbuzz.com (Brian Livingston)http://www.infoworld.com/article/03/04/04/14ebsecret_1.html http://www.infoworld.com/cgi-bin/redirect?source=rss&url=http://www.infoworld.com/article/03/03/28/13ebsecret_1.html Every Web site that sells things -- and every site that earns a commission from sites that sell things -- is trying to convert lookers into buyers. No matter how many eyeballs are viewing your site, you can't pay the bills unless a healthy percentage of those people wind up handing over their credit card number for a purchase. Fri, 28 Mar 2003 15:00:00 PST brian@briansbuzz.com (Brian Livingston)http://www.infoworld.com/article/03/03/28/13ebsecret_1.html http://www.infoworld.com/cgi-bin/redirect?source=rss&url=http://www.infoworld.com/article/03/03/21/12ebsecret_1.html I described in the past month ways to prevent e-mail addresses on your Web site from being collected by "harvester" programs that feed spammer's lists (see E-Business Secrets issues from Feb. 26 and March 5). Fri, 21 Mar 2003 15:00:00 PST brian@briansbuzz.com (Brian Livingston)http://www.infoworld.com/article/03/03/21/12ebsecret_1.html http://www.infoworld.com/cgi-bin/redirect?source=rss&url=http://www.infoworld.com/article/03/03/14/11ebsecret_1.html I've received a great deal of positive feedback on the little-known tricks to reduce credit card chargebacks and fraud that I published on Feb. 12 and Feb. 19. I'm still hearing some new ideas, such as the ones I recently learned from Mike Irene. He's the owner/operator of http://Daypoint.com, a site that grosses more than $100,000 a year selling downloadable software. Fri, 14 Mar 2003 15:00:00 PST brian@briansbuzz.com (Brian Livingston)http://www.infoworld.com/article/03/03/14/11ebsecret_1.html http://www.infoworld.com/cgi-bin/redirect?source=rss&url=http://www.infoworld.com/article/03/03/07/10ebsecret_1.html Google.com's search engine now sends far more visitors to online shopping sites than any other referrer, according to an article from The Wall Street Journal on Feb. 26. Using Nielsen NetRatings figures, the article reported that, counting home users alone: Fri, 07 Mar 2003 15:00:00 PST brian@briansbuzz.com (Brian Livingston)http://www.infoworld.com/article/03/03/07/10ebsecret_1.html http://www.infoworld.com/cgi-bin/redirect?source=rss&url=http://www.infoworld.com/article/03/02/28/09ebsecret_1.html UCE (unsolicited commercial e-mail), which grew to comprise 40 percent of all e-mail last December, according to filtering service Brightmail.com, is on track to become the majority of all e-mail messages sent worldwide this year. Fri, 28 Feb 2003 15:00:00 PST brian@briansbuzz.com (Brian Livingston)http://www.infoworld.com/article/03/02/28/09ebsecret_1.html