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INFOWORLD'S IT PRODUCT GUIDE

A new way to make smart IT purchases
and reach active IT Buyers

IT spending is predicted to rise 27% over the next four years to reach a total of $500 billion, according to IDC. IT buyers are spending more but how will they make these tough IT product and service purchasing decisions?

InfoWorld online and OSTG (the Open Source Technology Group) have joined forces to create the world's first IT Product Guide. InfoWorld's focus and expertise on product news, technology strategy and expert reviews from the InfoWorld Test Center combined with OSTG's reach to 16 million monthly unique visitors (from a network of sites including Slashdot, IT Manager's Journal, NewsForge and SourceForge.net) have come together to yield the Web's single best source of Active IT Buyers.

The IT Product Guide includes:
• Expert reviews from the InfoWorld Test Center
• Peer reviews from the OSTG community
• 3rd party content
• Vendor and buying information

RATE CARD
Five Product Listings for Free
• Cost - 5 Free permanent product listings
• Fill in the IT Product Guide specification sheet with your 5 products, and we'll add them for free
(subject to review by InfoWorld)
Customized Company Page (Click here for a sample)
• Cost - $500.00 per year based on date of signed contract
• Customize your company page tab in the IT Product Guide with company logo, profile and all relevant sales contact information
(changes may be made after submission for a $100 service charge per change)
IT Product Guide Mini Spotlight (Click here for a sample)
• Cost - $2,500 net per year to post company assets on all your product pages
• InfoWorld builds a mini Spotlight running in a vertical area of the Product Guide on the right-hand side of all of your product pages. The Mini Spotlight allows your company to aggregate assets such as white papers, trial downloads, and special offers next to your products listed in the IT Product Guide. Mini Spotlight runs for 12 months with one flat fee
(changes may be made to the Mini Spotlight after completion for a $100 service charge per change)
Featured Product Traffic Driving Text Links
• Package cost - $5,000 net for 100,000 text impressions ($50 net CPM)
• Text link in the upper right hand corner of the InfoWorld Home Page and on all TechIndex Home Pages below the Featured Product Listing
• 75 characters promoting your product and driving traffic to your product page in the IT Product Guide where users can read the full review of your product, review specs, get sales contact information and request further information
IT Product Guide Category Roadblocks
• Package cost - $7,000 net for 100,000 banner impressions ($70 net CPM)
• Roadblock an entire category in the Product Guide across InfoWorld and all OSTG sites with 336x280's, 728x90's and 160x600's.Roadblock includes EXCLUSIVE ownership of One Category per month and FIRST RIGHT of REFUSAL to own the category for successive months. Roadblock also includes some Run of Product Guide Impressions outside of the category offering. Thirteen categories available for sponsorship.
Traffic Driving Offer - text links appear on the InfoWorld Home Page and in the InfoWorld TechIndex home pages. All other promotions run on both the OSTG Product Guide and the InfoWorld Product Guide

Annual sponsorships are billed in thier entirety on receipt of signed contract and are non-refundable.



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