InfoWorld Press Releases » May 2007

May 09, 2007 | Comments: (0)

IDG's InfoWorld Hosts a Marketing Breakfast on Social Media on May 22 in San Francisco

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May 8, 2007 -- San Francisco, CA -- IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced a technology marketing breakfast discussion on Social Media. The event takes place on Tuesday, May 22, 2007 at the Palace Hotel; located on New Montgomery St (close to the intersection of Montgomery St and Market St) in San francisco, from 8:00 am to 10:00 am EST. InfoWorld's previous technology marketing breakfast about podcasting in New York City was a standing-room-only event. InfoWorld's breakfast is open at no charge to technology marketers and agencies developing, executing, or investigating programs utilizing Social Media for technology marketing. Space is limited and registrations are subject to InfoWorld approval. Sign up now at http://www.infoworld.com/5226.

Attendees will gain expertise on several topics relevant to Social Media marketing to IT, including:
* Tips for developing ads that connect with your target audience
* Measurement techniques and how new tools/metrics are being used to determine ROI
* Ideas on building IT Community loyalty
* Evaluating communications potential and coverage
* Marketing vehicles used to best communicate in an IT Peer to Peer Community.

Experts participating in panel discussions include (listed alphabetically):
* Tamara Alesi Bousquet, VP, Group Director/Digital Director, HP US
* David Hahn, Director, Advertising Products, Linkedin
* Virginia Hines, Vice President, General Manager, InfoWorld
* George Jaquette, Director online communities, Intuit
* Chris Kilts, Associate Media Director, Godfrey Q & Partners
* Dick Reed, CEO, Just Media
* Mike Walsh, CEO, Leverage Software
* John Younger, CEO, Accolo

"InfoWorld's Social Media approach leverages our IT Exec Connect initiative with a variety of forums, opinion-driven Weblogs, and multimedia assets like podcasts and videos," said Paul Calento, InfoWorld's senior vice president of strategic development. "This is only one approach, and the InfoWorld breakfast event aims to share best practices and ultimately improve the way we all utilize Social Media and build future communications programs."

InfoWorld's technology marketing breakfast is co-located with the OSBC (Open Source Business Conference). Separate registration required. This event is the industry's only forum for senior business leaders, C-level technical strategists, lawyers and venture capitalists to collaborate on emerging business models, strategies and profitability for open source software use. Cost to attend OSBC is $1,495, with InfoWorld subscriber and early registration discounts available. Register now at: http://www.osbc.com/live/13/events/13SFO07A.

About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.

About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events, and research company. ID

Posted by Kaila Bongiovanni on May 9, 2007 02:52 PM

May 08, 2007 | Comments: (0)

InfoWorld's Open Source Business Conference Kicks Off on Tuesday, May 22nd in San Francisco

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Premier event for open source and business features keynote addresses by industry leaders, an Open Source Elite Showcase and education for business leaders, lawyers and VCs

San Francisco, CA - May 8, 2007 - InfoWorld, the leading integrated media brand for IT solutions management, today gave a preview of the Open Source Business Conference (OSBC), taking place May 22-23, 2007 at the Palace Hotel in San Francisco. Two days of conference sessions and keynotes will explore controversial issues around building a business on open source software and offer insights to commercial success. OSBC is designed for IT business executives (buyers and vendors), venture capitalists, attorneys and other decision-makers tasked with developing businesses that leverage open source software. It explores the legal, investment, vendor and customer risks, rewards and opportunities presented by open source software. For more information or to register for this event, please visit http://www.osbc.com.

Keynotes
Keynote speeches will be given by Matthew J. Szulik, Chairman, CEO and President, Red Hat, Inc.; Marc West, Senior Vice President and CIO, H&R Block; Eben Moglen, Chairman of the Software Freedom Law Center and Professor, Columbia University Law School; Rob Curley, Vice President, Product Development, Washingtonpost.Newsweek Interactive; Marten Mickos, CEO, MySQL; and Lee Thompson, VP & Chief Technologist, E*TRADE FINANCIAL.

Conference Tracks
* What's Now: CIO Issues, Channel Delivery: Sessions provide a fresh perspective on current open source issues from CIOs and executives at Bank of America, Credit Suisse, H&R Block and Walmart.com.

* What's Next: Emerging Opportunities & Strategies: Sessions highlight emerging trends and opportunities for the open source company, including "Building a Revenue Stream from Free Product Traction," "The Open Source Business Financial Model" and "Business Development for the 21st Century."

* What's Legal: Sessions illuminate complex legal issues including "Opening Up a Proprietary Product" and "Open Source Due Diligence in M&A" and explore the question, "Is the Novell-Microsoft Deal Good for Open Source?" featuring a balanced panel from LWN.net, Microsoft, O'Reilly Media, Novell and Black Duck Software.

* Products and Services: Sessions address current strategic issues around enterprise adoption of open source, including "The Convergence of OSS and SaaS," "Technology Innovation" and "Assembling Enterprise Solutions from Open Source."

Sponsors
Platinum sponsors Oracle and SugarCRM are joined by Gold sponsors EMC Corporation, Goodwin Procter LLC, Intel, Jeffries & Company Inc., Trolltech, Inc., Unisys; Silver sponsors Adaptive Planning, EnterpriseDB, GlobalRoads Inc., GroundWork Open Source, North Bridge Venture Partners, Microsoft, Novell, Optaros, Red Hat and SnapLogic; Industry Analyst 451 Group; and Legal Track sponsors Akin Gump Strauss Hauer & Feld, Cooley Godward LLP, DLA Piper, Fenwick & West LLP, Holme Roberts & Owen LLP, and Pillsbury Winthrop Shaw Pittman LLP.

Open Source Elite Showcase
The Open Source Elite Showcase will give attendees the opportunity to meet the industry's hottest open source startups, many of which will be seen at OSBC for the first time. Approximately 20 open source startups have been selected from an estimated pool of 150+. Participating companies include: BitRock, ControlTier Software, EA Technologies, Engineering Ingegneria Informatica, Funambol Inc., Loopfuse, Jive Software, MySQL, OpenLogic, Pentaho, and The rSMART Group.

About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at www.infoworld.com.

About International Data Group (IDG)International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, Macworld, Network World, and PC World. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and gaming worldwide. IDG's lead generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including E for All Expo, LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at www.idg.com.

Note: Product names and company names are trademarks of their respective companies.

Contact:
Kaitlen Murphy
Content Manager
InfoWorld Media Group
415-978-3251
kaitlen_murphy@InfoWorld.com

Posted by Kaitlen Murphy on May 8, 2007 10:32 AM

May 04, 2007 | Comments: (0)

IDG's InfoWorld Hosts a Marketing Breakfast on Social Media on May 15 in New York City

TAGS: None

May 4, 2007 -- San Francisco, CA -- IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced a technology marketing breakfast discussion on Social Media. The event takes place on Tuesday, May 15, 2007 at the Roosevelt Hotel; located at Madison Avenue & 45th Street in New York City, from 8:00 am to 10:00 am EST. InfoWorld's previous technology marketing breakfast about podcasting in New York City was a standing-room-only event. InfoWorld's breakfast is open at no charge to technology marketers and agencies developing, executing, or investigating programs utilizing Social Media for technology marketing. Space is limited and registrations are subject to InfoWorld approval. Sign up now at http://www.infoworld.com/3909.

Attendees will gain expertise on several topics relevant to Social Media marketing to IT, including:
* Tips for developing ads that connect with your target audience
* Measurement techniques and how new tools/metrics are being used to determine ROI
* Ideas on building IT Community loyalty
* Evaluating communications potential and coverage
* Marketing vehicles used to best communicate in an IT Peer to Peer Community.

Experts participating in panel discussions include (listed alphabetically):
* Julien Blin, Research Analyst and Social Media Expert, IDC
* Allen Fear, Director of Online Content & Production, InfoWorld
* David Teten, Co-Managing Director, Nitron Circle of Experts; Author, The Virtual Handshake
* Mike Walsh, CEO, Leverage Software
* Additional speakers TBD

"InfoWorld's Social Media approach leverages our IT Exec Connect initiative with a variety of forums, opinion-driven Weblogs, and multimedia assets like podcasts and videos," said Paul Calento, InfoWorld's senior vice president of strategic development. "This is only one approach, and the InfoWorld breakfast event aims to share best practices and ultimately improve the way we all utilize Social Media and build future communications programs."

InfoWorld's technology marketing breakfast is co-located with the brand's inaugural SOA Executive Forum conference (separate registration required). The event focuses on helping IT solutions management uncover practical strategies to overcoming obstacles with SOA initiatives. Cost to attend InfoWorld's SOA Executive Forum is $895, with InfoWorld subscriber and early registration discounts available. Register now at: http://www.infoworld.com/event/soa.

About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.

About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events, and research company. ID

Posted by Kaila Bongiovanni on May 4, 2007 10:33 AM

May 03, 2007 | Comments: (0)

IDG's InfoWorld Launches Enterprise Data Protection Executive Forum

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Event is the centerpiece of an integrated initiative championing a holistic approach to protecting enterprise data.

May 3, 2007 -- San Francisco, CA -- IDG's InfoWorld, the leading integrated media brand for IT solutions management, today unveiled the latest addition to its growing portfolio of events and media resources with the launch of the Enterprise Data Protection (EDP) Executive Forum, June 26th at the Le Parker Meridien Hotel, New York City. PGP, a global leader in enterprise data security and encryption solutions, is the cornerstone sponsor. Additional partners will be announced shortly. The EDP event is part of InfoWorld's expanding coverage of the emerging enterprise data protection market segment. Passes to attend the event are priced at $795, with early registration discounts available. For more details and to register, visit http://www.EDPexecforum.com.

InfoWorld's EDP Executive Forum is the only place for CIOs, CSOs, senior IT managers, IT security decision-makers, risk managers and business unit managers to collaborate on addressing urgent data protection needs while laying the foundation for comprehensive, manageable, and cost-effective protection of data throughout the enterprise. Presentations and panel discussions will focus on surveying the risks and potential costs of data breaches; meeting legal and regulatory requirements; protecting sensitive data, intellectual capital and proprietary information; and navigating the various encryption, leak prevention, network access control and ID management solutions currently available.

InfoWorld's enterprise data protection program mirrors the brand's successful "market maker" advocacy approach, used to champion SOA and enterprise virtualization. Components include: face-to-face InfoWorld Executive Forum events, online community media (Webcasts, podcasts, newsletters, InfoClipz), online special sections, and social networking via InfoWorld's IT Exec Connect. Editorial and advertising programs are already ongoing throughout InfoWorld.com.

"InfoWorld helped define the SOA segment two years ago and enterprise virtualization last year. Now we're doing the same with enterprise data protection," said Bob Ostrow, InfoWorld's president and publisher. "Moreover, InfoWorld's integrated opportunities help our vendor partners build cross-media campaigns that maximize their investment in a variety of advertising mediums, with measurable performance. Look for continued innovations and leadership from InfoWorld."

In addition to the EDP Executive Forum, InfoWorld's programs include:

Online Initiatives:
InfoWorld Security podcast (ongoing)
InfoWorld Security Report newsletter (ongoing)
InfoWorld Enterprise Data Protection Webcasts (ongoing)
InfoWorld Enterprise Data Protection Strategy Guides (ongoing)
Enterprise Data Protection Forums on IT Exec Connect (May 2007)
Enterprise Data Protection InfoClipz (May 2007)
InfoWorld EDP Alert podcast (June 2007)
InfoWorld EDP Resource Center (June 2007)

Research:
Currently investigating demand drivers for enterprise data protection approaches, including encryption, information leak prevention, network access control, ID management and other approaches. Results will be available in June 2007.

Demand Programs:
A series of turnkey advertising-driven PDF decision guides are available for sponsorship. Topics include encryption, information leak prevention, network access control, ID management.

Awards:
Best products acknowledged in annual InfoWorld Technology of the Year awards; Innovative customer implementations eligible for InfoWorld 100 awards; Visionary individual contributions to enterprise leadership eligible for CTO 25 awards

About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for maximum business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, social media, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.

About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

All product and company names are trademarks of their respective companies.

Contact:
Paul Calento
SVP/Strategic Development
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com

Posted by Kaitlen Murphy on May 3, 2007 10:09 AM