Open Source Business Conference joins InfoWorld's portfolio of media resources and events on May 22-23, 2007 in San Francisco
February 5, 2007 - San Francisco, CA - IDG's InfoWorld, the leading integrated media brand for IT solutions management, today unveiled the agenda for the sixth Open Source Business Conference (OSBC), the premier event for open source software and business, taking place May 22-23, 2007 at the Palace Hotel in San Francisco. InfoWorld also announced that the OSBC brand is now integrated with its portfolio of online, event and print products. This is the first OSBC event managed by InfoWorld. The event series was previously run by sister IDG brand, IDG World Expo. InfoWorld's open source business build-out mirrors the brand's successful technology advocacy approach: face-to-face InfoWorld executive events, online community media (Weblog, newsletters), online special sections, and coverage in the weekly print publication. Editorial and advertising programs are already ongoing throughout InfoWorld.com.
Open Source Business Conference (OSBC) is the industry's only forum for senior business leaders, C-level technical strategists, lawyers and venture capitalists to collaborate on emerging business models, strategies and profitability for open source software use. OSBC explores the legal, investment, vendor and customer risks, rewards and opportunities presented by open source software. The 2007 program focuses on what's now, next and legal in the world of open source business. Passes to attend InfoWorld's Open Source Business Conference are priced at $1,495, with early registration discounts available before March 15, 2007. Members of the press using promotional code OSBCPR are eligible for complimentary registration. To register, visit: http://www.osbc.com.
"With InfoWorld, we're taking OSBC to an even higher level with exceptional marketing, editorial, and brand resources," said Matt Asay, event co-founder and content chair. "OSBC is the must-attend event for IT executives, software vendors, legal professionals, and venture capitalists."
"Open source offers tremendous business advantages for the organizations that implement it," said Steve Fox, InfoWorld's editor-in-chief, "but there are issues that need to be continuously addressed including management, licensing and execution. We look forward to helping our audience in IT solutions management reinvent their companies through utilizing open source technologies."
InfoWorld's integrated sponsorship packages help OSBC vendor partners market their offerings to technology influencers and IT solutions management, using a cross-media approach including face-to-face, online, and print media offerings. New levels of sponsorship include branding and networking at the two-day event, participation in an online "Spotlight" focused on open source (Webcasts, white papers, news), print advertising promoting their solutions in InfoWorld's weekly publication, as well as prominent mention in direct-response programs promoting the event.
Current sponsors include: Adaptive, Cooley Godward LLP, EnterpriseDB, Fenwick & West LLP, Goodwin Procter LLP, GroundWork Open Source, Inc., HRO, Intel, Jefferies & Company, Inc., Oracle Corp., Pillsbury Winthrop LLP, The rSmart Group, SugarCRM, Trolltech, Unisys, and WS02.
About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.
About International Data Group (IDG)
IDG is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and gaming worldwide. IDG's lead generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at http://www.idg.com.
Contact:
Kaitlen Murphy
Conference Content Manager
InfoWorld Media Group
415-978-3251
kaitlen_murphy@InfoWorld.com
Posted by Kaitlen Murphy on February 5, 2007 12:03 PM
