July 31, 2006 | Comments: (0)
IDG's InfoWorld Innovates IT Reviews with 'Screencast' Videos
AJAX Toolkit editorial series features six video companions to text-based articles
SAN FRANCISCO - July 31, 2006 - IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced screencast 'video walkthroughs' for six leading open-source AJAX toolkits. These solutions are also profiled in a recent review by InfoWorld Contributing Editor Peter Wayner on InfoWorld.com, as well as the July 31st print edition of InfoWorld. The video companions are promoted across InfoWorld.com, including the home page, dedicated AJAX toolkit review landing page, Editor's Letter page, special PDF article synopsis, as well as on areas dedicated to each screencast. For more information, visit http://infoworld.com.
Screencasts for the profiled open-source AJAX toolkits are available at:
Dojo (http://www.infoworld.com/video/archives/2006/07/screencast_ajax.html)
Google Web Toolkit (http://www.infoworld.com/video/archives/2006/07/screencast_goog.html)
Microsoft Atlas* (http://weblog.infoworld.com/udell/screenroom/atlas_flv.html)
Open Rico and Prototype (http://www.infoworld.com/video/archives/2006/07/screencast_rico.html)
Yahoo AJAX Library (http://www.infoworld.com/video/archives/2006/07/screencast_yaho.html)
Zimbra Kabuki AJAX Toolkit (http://www.infoworld.com/video/archives/2006/07/screencast_zimb.html)
* Screencast conducted by Jon Udell
InfoWorld's editorial innovations have also created unique advertising programs. Sponsorships leveraging InfoWorld screencasting editorial programs include: 15-second video advertising before each editorial session; banner advertising surrounding the companion reviews and related articles; and the optional ability to extend the program to include print advertising.
"Screencasts capture engaged prospects, while traditional video offerings focus on accessibility to the casual site visitor," said Paul Calento, InfoWorld's vice president of marketing. "By integrating video advertising with other related content and advertising techniques, InfoWorld provides an advertising platform with scale and integration that typical IT media programs just can't match."
"Screencasts are a natural progression in the evolution of the software review," said Senior Editor Stephanie McLoughlin, who worked with Wayner to pull all the pieces of the article together. "They allow you to show a single feature or even demo an entire product in just a few minutes, where it might take thousands of words to explain the same thing in print."
About Screencasts
Screencasts are online demos, with accompanying voiceovers, that step through the UI and feature set, showing off what each piece of software can do and how it does it. In addition to the traditional reviews package that focuses on what the reviewer thinks about a software solution, screencasts help IT solutions management actually use the software. This technique has been championed by InfoWorld Lead Analyst, Jon Udell, who has been credited with coining the term 'screencast' and has received numerous accolades for the accomplishment, including being named to Folio magazine's Folio: 40 for 2006. Screencasts underscore InfoWorld's commitment to providing IT solutions management with a technical depth of knowledge unparalleled in IT media.
About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for maximum business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.InfoWorld.com.
About IDG
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at www.idg.com.
All product and company names are trademarks of their respective companies.
Contacts
InfoWorld Media Group
Paul Calento
415-978-3212
paul_calento@InfoWorld.com
Posted by InfoWorld Marketing on July 31, 2006 12:13 PM
July 26, 2006 | Comments: (0)
InfoWorld Sets Agenda for Market Maker Event on Enterprise Virtualization
Virtualization Executive Forum on September 25-26 in New York City Focused on Enabling Virtualization Across the Enterprise
July 26, 2006 - San Francisco, CA - IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced the agenda for Virtualization Executive Forum, taking place on September 25 and 26 at the Roosevelt Hotel in New York City. The executive-level event is designed to demystify the path to successful virtualization of the enterprise. InfoWorld's multi-dimensional communications program focuses on the benefits of various virtualization approaches, including server, hardware-assisted, storage, application, and desktop virtualization. InfoWorld also identifies benefits of linking these different technologies as part of an 'enterprise virtualization' infrastructure. Cost to attend InfoWorld's Virtualization Executive Forum is $895, with InfoWorld subscriber and early registration discounts available. Register now at: http://VirtExecForum.com/register.
Virtualization Executive Forum's innovative agenda has attracted many of the top experts driving enterprise virtualization in both the business and technology communities. Scheduled keynotes include: Tony Bishop, Senior Vice President and Director of Product Management for Wachovia Bank; Dr. Jeffrey Jaffe, Chief Technology Officer at Novell; and Andi Mann, Senior Analyst at Enterprise Management Associates. A complete agenda is available at: http://www.InfoWorld.com/event/VOA_Forum/9-25-06/vef_agenda.html.
The inaugural event has already attracted the top vendors driving enterprise virtualization. The Cornerstone sponsor is Novell. Platinum-level sponsors include: EMC, PolyServe, Red Hat, and VMware. Gold-level sponsors include DataSynapse, Emulex, IBM, and Microsoft. Additional sponsors will be named in the coming weeks.
"Organizations are increasingly looking to manage the complexity of today’s IT infrastructures," said Doug Dineley, InfoWorld's executive editor and content chair for the event. "While virtualization is a potential solution, barriers remain to true enterprise implementation. They include inadequate skills at the company, software licensing, and performance and scalability. Virtualization Executive Forum aims to help IT solutions management solve these challenges by connecting them with the experts driving enterprise virtualization now and into the future."
InfoWorld's enterprise virtualization build-out mirrors its successful SOA advocacy approach: face-to-face InfoWorld Executive Forum events, online community media (Weblog, podcast, newsletter), online special sections, and coverage in the weekly print publication. Editorial and advertising programs are already ongoing throughout InfoWorld.com.
About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for maximum business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.InfoWorld.com.
About IDG
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at www.idg.com.
All product and company names are trademarks of their respective companies.
Contact:
For InfoWorld:
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@InfoWorld.com
Posted by InfoWorld Marketing on July 26, 2006 02:08 PM
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