IDG's award-winning publication leads in reader budgets, senior management, and enterprise-level buying, according to just-released independent industry research
June 9, 2006 - San Francisco, CA - IDG's InfoWorld, the leading integrated media brand for IT solutions management, ranks first among competitive IT weeklies for audience quality in nearly every leadership metric for business technology buying, according to IntelliQuest CIMS Business Influencer Study, Spring 2006. The study also reveals InfoWorld's significant reach advantage over competitor eWeek in key areas, including senior-management and management targets.
"IntelliQuest once again shows the outstanding - and consistent - results technology marketers can expect from InfoWorld," said Bob Ostrow, president and publisher. "Study after study, wave after wave, InfoWorld continually delivers technology buying leaders to our advertising partners. InfoWorld's performance demonstrates the momentum we've achieved with our consistent investments in editorial and audience development."
Example results highlighting InfoWorld's performance include:
InfoWorld's Readers Spend More Than Those of Competing IT Weeklies
Publication | Average Technology Expenditures per Reader, Next 12 Months | InfoWorld Advantage |
InfoWorld | $647,310 | -- |
InformationWeek | $561,802 | 15% |
eWeek | $548,519 | 18% |
Business total expenditures next 12 months: for all products measured in the study (including services).
Source: Average Issue Audience, IntelliQuest CIMS Spring 2006, Business Influencer Study, Millward Brown, Inc., June 2006
InfoWorld Reaches More Managers and Senior Management Than eWeek
Publication | Manager Titles Reached | InfoWorld Reach Advantage | Senior Management Reached | InfoWorld Reach Advantage |
InfoWorld | $352,000 | -- | 153,000 | -- |
eWeek | 301,000 | 51,000 (17%) | $115,000 | 38,000 |
Management job title (question 10O). Member of senior management (e.g., CEO, CFO, president, VP, principal, dean, department head, or owner) (question 10L).
Source: Average Issue Audience, IntelliQuest CIMS Spring 2006, Business Influencer Study, Millward Brown, Inc., June 2006
InfoWorld's Audience #1 in Enterprise Buyers And Those With Company-Wide Scope
Publication | Composition of Readers in Companies with 1,000 or More Employees | ... That Also Purchase for Entire Organization |
InfoWorld | 46% | 23% |
eWeek | 45% | 20% |
Information Week | 43% | 22% |
1,000 or more people employed in entire organization (U.S.) (question 10EE). Purchase involvement for entire organization for at least one technology category listed (question 3C).
Source: Average Issue Audience, IntelliQuest CIMS Spring 2006, Business Influencer Study, Millward Brown, Inc., June 2006
About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.
About IDG
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at www.idg.com.
All product and company names are trademarks of their respective companies.
Contact:
For InfoWorld:
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com
Posted by InfoWorld Marketing on June 9, 2006 11:46 AM
