June 09, 2006 | Comments: (0)
InfoWorld's Audience Again Ranks #1 For Technology Purchase Leaders Among IT Weeklies
IDG's award-winning publication leads in reader budgets, senior management, and enterprise-level buying, according to just-released independent industry research
June 9, 2006 - San Francisco, CA - IDG's InfoWorld, the leading integrated media brand for IT solutions management, ranks first among competitive IT weeklies for audience quality in nearly every leadership metric for business technology buying, according to IntelliQuest CIMS Business Influencer Study, Spring 2006. The study also reveals InfoWorld's significant reach advantage over competitor eWeek in key areas, including senior-management and management targets.
"IntelliQuest once again shows the outstanding - and consistent - results technology marketers can expect from InfoWorld," said Bob Ostrow, president and publisher. "Study after study, wave after wave, InfoWorld continually delivers technology buying leaders to our advertising partners. InfoWorld's performance demonstrates the momentum we've achieved with our consistent investments in editorial and audience development."
Example results highlighting InfoWorld's performance include:
InfoWorld's Readers Spend More Than Those of Competing IT Weeklies
Publication | Average Technology Expenditures per Reader, Next 12 Months | InfoWorld Advantage |
InfoWorld | $647,310 | -- |
InformationWeek | $561,802 | 15% |
eWeek | $548,519 | 18% |
Business total expenditures next 12 months: for all products measured in the study (including services).
Source: Average Issue Audience, IntelliQuest CIMS Spring 2006, Business Influencer Study, Millward Brown, Inc., June 2006
InfoWorld Reaches More Managers and Senior Management Than eWeek
Publication | Manager Titles Reached | InfoWorld Reach Advantage | Senior Management Reached | InfoWorld Reach Advantage |
InfoWorld | $352,000 | -- | 153,000 | -- |
eWeek | 301,000 | 51,000 (17%) | $115,000 | 38,000 |
Management job title (question 10O). Member of senior management (e.g., CEO, CFO, president, VP, principal, dean, department head, or owner) (question 10L).
Source: Average Issue Audience, IntelliQuest CIMS Spring 2006, Business Influencer Study, Millward Brown, Inc., June 2006
InfoWorld's Audience #1 in Enterprise Buyers And Those With Company-Wide Scope
Publication | Composition of Readers in Companies with 1,000 or More Employees | ... That Also Purchase for Entire Organization |
InfoWorld | 46% | 23% |
eWeek | 45% | 20% |
Information Week | 43% | 22% |
1,000 or more people employed in entire organization (U.S.) (question 10EE). Purchase involvement for entire organization for at least one technology category listed (question 3C).
Source: Average Issue Audience, IntelliQuest CIMS Spring 2006, Business Influencer Study, Millward Brown, Inc., June 2006
About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.
About IDG
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at www.idg.com.
All product and company names are trademarks of their respective companies.
Contact:
For InfoWorld:
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com
Posted by InfoWorld Marketing on June 9, 2006 11:46 AM
June 07, 2006 | Comments: (0)
IDG's InfoWorld Expands 'Enterprise Virtualization' Media Initiative
Adds New Events, Online, and Print Programs Connecting Buyers and Sellers of Virtualization Solutions
June 7, 2006 -- San Francisco, CA -- IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced the expansion of its 'Enterprise Virtualization' media initiative. InfoWorld's build-out mirrors its successful SOA advocacy approach: face-to-face InfoWorld Executive Forum events, online community media (Weblog, podcast, newsletter), online special sections, and coverage in the weekly print publication. Editorial and advertising programs are already ongoing throughout InfoWorld.com. Event information is also available at: http://VirtExecForum.com.
InfoWorld's multi-dimensional communications program focuses on the benefits of various virtualization approaches, including server, hardware-assisted, storage, application, and desktop virtualization. InfoWorld also identifies benefits to linking these different technologies as part of an 'enterprise virtualization' infrastructure.
"InfoWorld helped define the SOA segment a little over a year ago and, in addition to that successful initiative, is doing the same with virtualization," said Bob Ostrow, InfoWorld's president and publisher. "Moreover, InfoWorld's integrated opportunities help our vendor partners build cross-media campaigns that maximize their investment in a variety of advertising mediums, with measurable performance. Look for continued innovations and leadership from InfoWorld."
Current and planned InfoWorld 'Enterprise Virtualization' programs include:
InfoWorld Virtualization Executive Forum Events:
September 25-26 at the Roosevelt Hotel in New York City (additional information to be announced shortly about the industry's definitive virtualization event)
Two additional events in 2007
Online Opportunities:
InfoWorld Virtualization Report Weblog (launched April 12, 2006)
InfoWorld Virtualization Report podcast (launched April 26, 2006)
InfoWorld Virtualization Report e-mail newsletter (launched May 4, 2006)
InfoWorld Virtualization Portal (launching Q3 2006)
InfoWorld Virtualization Webcasts (ongoing)
InfoWorld Virtualization Strategy Guides (ongoing)
Virtualization Research:
Investigating demand drivers for various virtualization approaches, as well as enterprise virtualization trends. Currently fielding. Results available in late June 2006.
Virtualization Advertising Supplements:
Series of turnkey advertising supplements available for sponsorship. Topics include enterprise virtualization, as well as those focused on specific virtualization approaches including server, hardware-assisted, storage, application, and desktop virtualization.
Editorial Features:
Regular coverage in Tom Yager's "Ahead of the Curve" column
Cover stories and features throughout the year
InfoWorld Test Center Server Virtualization roundup in the July 3 issue, and other virtualization reviews throughout the year
Virtualization Executive Forum print companion in the September 19 issue
Virtualization-Related Awards (as part of InfoWorld's awards programs):
Best products acknowledged in annual InfoWorld Technology of the Year awards
Innovative customer implementations eligible for InfoWorld 100 awards
Visionary individual contributions to enterprise leadership eligible for CTO 25 awards
About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.
About IDG
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at www.idg.com.
All product and company names are trademarks of their respective companies.
Contact:
For InfoWorld:
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com
Posted by InfoWorld Marketing on June 7, 2006 11:48 AM
June 05, 2006 | Comments: (0)
IDG's InfoWorld Names the Top 25 Chief Technology Officers for 2006
Annual Awards Honor CTOs Leading Their Companies and the Industry
June 5, 2006 - San Francisco - IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced the recipients of its 2006 CTO 25 Awards. Results appear in the June 5th print edition of InfoWorld and are also available at: http://www.infoworld.com/reports/23SRcto2006.html.
"Technology leadership requires technology vision and expertise," said Steve Fox, InfoWorld editor in chief. "This year's CTO 25 award winners continue to utilize cutting edge technologies to improve their businesses."
This year's InfoWorld CTO 25 recipients (listed alphabetically) include:
Todd Brennan, Bit9
Matt Bross, BT
Dan Canzano, Paychex
Russell Daniels HP Software
Bob DeRodes, The Home Depot
Fred Dillman, Unisys
Gerhard Eschelbeck, Webroot
Bruce Fleming, Verizon Federal Network Systems
Mark Foster, NeuStar
Greg Framke, Etrade Financial
Mark Goodge, National Naval Medical Center
Keith McGarr, Reed Elsevier
Scott Metzger, TrueCredit
Frank Modruson, Accenture
Andrew Nash, Reactivity
Niraj Patel, Capmark Financial Group
Suzanne Peck, District of Columbia
Beth Perlman, Constellation Energy Group
Amichai Shulman, Imperva
John Smith, Benefitfocus.com
John Stankey, AT&T
Tim Stanley, Harrah's Entertainment
Mike Stonebraker, StreamBase Systems
David Ting, Imprivata
Roland Whitehead, Bonhams
Each year, InfoWorld honors IT executives who have shown leadership both inside and outside their companies. Nominations are reviewed and winners selected by the InfoWorld executive editorial team. For more information about InfoWorld's awards programs, visit http://www.infoworld.com/awards.
About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.
About IDG
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at www.idg.com.
All product and company names are trademarks of their respective companies.
Contact:
For InfoWorld:
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com
Posted by InfoWorld Marketing on June 5, 2006 11:49 AM
