March 07, 2006 | Comments: (0)
IDG's InfoWorld Distributes Podcasts To Mobile Phones Via Mobilcast
SAN FRANCISCO, CA AND SEATTLE, WA - March 7, 2006 - InfoWorld, the leading integrated media brand for strategic technology decision-makers, has signed an agreement with Melodeo to make InfoWorld podcasts available over MobilcastTM. Mobilcast is the leading distributor of podcasts to mobile phones. This exclusive agreement lets Mobilcast listeners get technology and technical market updates when they want, on the devices they carry with them all the time.
The InfoWorld Daily podcast expands upon InfoWorld.com home page editor Tom Sullivan's popular Weblog of the same name. Covering "everything you need to know about enterprise technology in five minutes or less," each podcast includes opinions, commentary, and information on the most critical technology stories every day, using resources from InfoWorld and the IDG News Service. By making this content available over Mobilcast, InfoWorld expects to greatly extend its listening audience, particularly among on-the-go IT and business executives who do not have time to listen in those few times they are in front of the PCs.
"InfoWorld's core IT solutions management audience includes CIOs, senior IT managers, and other executives connecting IT and business strategy at their organizations. These decision-makers are highly mobile, and may not have consistent access to our podcasts. We are partnering with Melodeo and using Mobilcast because it is an ideal way to reach this influential audience of strategic decision-makers," said Paul Calento, vice president of marketing for InfoWorld.
"InfoWorld podcasts are ideal for mobile consumption, and they reach an audience that is perfectly suited to Mobilcast," said Bill Valenti, executive vice president at Melodeo. "We're excited to be working with InfoWorld to bring their podcasts to Mobilcast listeners."
Mobilcast listeners will find InfoWorld podcasts at the top of the Technology channel. InfoWorld customers will find a link to Mobilcast on www.InfoWorld.com, or can download Mobilcast directly from www.mobilcast.com. Mobilcast is a free application, and there is no charge for content.
About Melodeo
Melodeo, Inc. is a privately held company in Seattle, Washington, dedicated to creating software and services to bring digital media content to mobile phones. Melodeo provides wireless operators and phone handset manufacturers software that enables delivery of secure digital content to wireless subscribers through an easy-to-use, dynamic user interface. Recognizing the importance of Digital Rights Management, Melodeo offers a distribution model which includes DRM technology to ensure artist and label compensation. For more information, visit the company's website at http://www.melodeo.com, or send email to info@melodeo.com.
About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.
About IDG
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at www.idg.com.
All product and company names are trademarks of their respective companies.
Contact:
For InfoWorld:
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com
Posted by InfoWorld Marketing on March 7, 2006 12:18 PM
