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October 24, 2006 | Comments: (0)

Google unveils do-it-yourself search engine

In a move that will likely bolster Google's search dominance, the company late yesterday unveiled the Google Custom Search Engine, equipping anyone with the ability to set up a free, tailored Google-powered search engine on any Web site -- and make money in the process.GoogleCSESmall.PNG

Users may hone the content focus of their search engine, be it fishing or phishing, Playdough or Plato, bass (the fish) or bass (the musical instrument), Spam (the meat product) or spam (the e-mail blight), etc. They accomplish this by choosing which Web pages they want to include or exclude in their index, as well as how content should be prioritized.

User also may opt to allow others to contribute to their index, according to a written statement from Google. Finally, users may then customize the look, feel and functionality of their search engine.

"We want to make it easy for anyone to create a search engine about all of their favorite topics, without needing a Ph.D.," said Marissa Mayer, vice president of Search Products and User Experience at Google in a written statement. "Everyone -- businesses, organizations, moms, dads, teenagers, and teachers -- can harness the power of Google technology to create a personalized search experience that reflects specific knowledge and interests."

The setup process is very easy, promises Shashi Seth and R.V. Guha of the Google Co-op team. "In a matter of minutes you can create a search engine that reflects your knowledge and interests," they wrote last night in the Official Google Blog.

If the prospect of a free, customized, Google-powered search engine isn't incentive enough, Web proprietors may be won over by the prospect of earning money via the Google AdSense Program -- at the expense of populating their Web sites with Google text ads. In most cases, participation in the program is required if you opt to use the Google Custom Search Engine.

"Universities, non-profits and government organizations can choose not to run ads on their search results if they'd rather not," according to Google.

Revenue from text ads, of course, is Google's bread and butter, helping to generate the $150 billion Google has piled up in its short eight-year lifespan.

Web sites already taking advantage of the Google Custom Search Engine include RealClimate.org, a site focused on providing expert opinion about the science of climate change. "They have created a searchable subset of the Web to provide reliable scientific information to its visitors," according to Google.

"Unfortunately, since this topical subject has become rather politicized, the quality of information [on climate change] available on the Web is very variable, ranging from the excellent to the atrocious," said Gavin Schmidt, who helps run the site. "With the Custom Google Search facility, we are able to create a searchable subset of the Web that in our expert judgment provides solid and reliable information."

To enroll in the Google Custom Search Engine program, go to www.google.com/coop/cse/.

What do you think of Google's Custom Search Engine? Do you plan to implement it on your Web site or blog?

Posted by Ted Samson on October 24, 2006 12:08 AM


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could you send me this "sending mail with PHP" script please

Posted by: Shanyar Hawrami at September 20, 2007 12:11 PM

Having biased results might matter when you're searching for "points of view", but, my implementation of this tool is a version that just searches joke websites:

http://findingfunnies.com

Unless there's a bias towards humour?

Posted by: James at November 2, 2006 03:02 PM

I have installed it on my art gallery web site and at the moment it is restricted to searching my site itself. However it has a neat facility to add additional sites to search as you surf the web. I plan to continue to add sites containing art that I like thereby creating a search engine which is based to my own personal tastes.

Of course the reality is that only visitors to my site will use it so it is not a lot different from running any AdSense from my site. However it provides a useful additional facility to visitors to the site who have similar tastes in art.

I can't see that it adds to the risk on click fraud in any way. With respect to bias, of course its biased but thats probably the reason you visited that web site in the first place.

Posted by: Jeremy Holton at October 26, 2006 03:13 AM

I'm thinking of organizations like the BBB, that could create a search engine for people to search for information and limit that search to companies that are members, or have a clean reputation. Chambers of commerce could create a search engine so that people in their communities could do a search and know that only local businesses will show up.

Yes, it's biased, it has always been biased based on something and now it can be biased toward the companies that are good at what they do.

Posted by: Patrick at October 25, 2006 10:20 AM

About time a company shared it's best talents with the people. I'd be amazed if microsoft gave away it's sourcecode for windows, if the stores sold their products for a smidge more than what it costed to produce. For the way the world is, I honestly think that these guys at google are one of the few "not so corporate" crews out there. I give them full support, the world is in total turmoil with its corporations. I think someone mentioned the pay per click scams for this, well guess what.. there are always going to be pay per click scams. Maybe if they start patching the vulnerabilities in their software, then malware/worms/virus' that are loaded with keyloggers stealing cc's and harmful material sprouting spyware into pc's will be fixed. Then again, if you have a problem with you're clicker maybe you should get a copy of debian, I could be wrong. But anyway, back to the main idea, heh. Google is offering themselves up to offer people axx to their stuff, and actually get you the money they should be earning. There is not ONE SINGLE COMPANY IN THE U.S. besides them that would be without greed enough to part with even $.25 of revenue.

Posted by: Rezo at October 25, 2006 12:29 AM

RE: David's Post
If a person is truly searching for unbiased information, they wouldn't use a site's built-in Google-derived search. They'd use Google itself, cross-reference against Wikipedia and their own sources.
However, this is immensely useful for someone looking for information in regard to a site they already trust - say, someone on a musical website looking for bass wouldn't have to implicitly filter out the stuff they don't want.
However, I see your point - a site masquerading as an unbiased source could easily filter out sites they take issue with. But that leads back to my first point - why bother using a limited version of Google if you're looking for what the original provides?

Posted by: Robert Richardson at October 24, 2006 09:48 PM

Upon checking this out, three features stood out:
1) You can exclude sites that you do not want in the results.
2) You can easily do so using the Google Marker.
3) Anyone can volunteer to help.

So we decided to throw up an experiment to encourage everyone to mark spam sites to be excluded from search results.

Working together as a community we may be able to radically improve the quality of the search results (or perhaps just get in a blacklisting war?)

The result is Putch - http://www.putch.com

Posted by: Putch at October 24, 2006 10:24 AM

Another potential problem with this program: It may lead to a huge boost in click-fraud. People of varying ages and maturity levels have blogs and Web sites these days. What's stop to Jimmy McNaughty (any resemblance to a real name is strictly coincidental) from adding a tailored search engine to his Web site and getting his friends to click on ads so that he can make a bit of money via the AdSense program?

Posted by: Ted Samson at October 24, 2006 09:39 AM

To me it seems like people would have the potential of presenting biased information as a single side.

You could be at a website that doesn't outwardly have a political affiliation, but perhaps they have liberal views. If you do an honest search for a very polarizing issue such as abortion, they could force the results to only show sites that are pro-abortion, instead of provided search results from both sides of the issue.

It seems like this presents the same problem that the mainstream media has had for so long, the ability to be one-sided and get away with it.

I think the concept in general is good but I think like anything else it has the potential of misrepresenting what is supposed to be an unbiased search with biased information.

Just a thought

Posted by: David at October 24, 2006 09:32 AM