Prospero has launched Personal Journals, "a new hosted application for sharing thoughts, opinions or experiences with family, friends and other community members."
The community content management company said the service enables online publishers to quickly develop secure journal applications for their vistors.
iVillage's Pregnancy & Baby Plus, for expectant and new moms, is one site using the service to allow visitors to discuss their experiences, Prospero said.
It said current Web site designs and branding could be "fully customized" in Personal Journals, which is built on the company's CommunityCM platform. Existing registration systems can be used, it said.
Prospero Vice President Rusty Williams said: "There is a lot of attention right now focused on social networking applications and services such as MySpace. The reality is that broad services arent for everyone."
He said Personal Journal was aimed at allowing publishers to "safely leverage social networking features within highly targeted audiences, such as fitness, pregnancy, gamers, or race car enthusiasts."
A spokeswoman said pricing was "customized based on an organization's needs -- number of templates, level of integration, branding and functionality."
Posted by Mike Barton on May 25, 2006 10:26 AM
