Enterprise content managment giant Interwoven introduced Monday what it said was the "first end-to-end customer management experience solution for the industry" with a new solution that includes deals with mobile giant Ericsson and RIM for its BlackBerry service.
Interwoven CMO Bill Seawick said solutions for supply chain, CRM, and finances has all evolved to focus on customer experience, but not enterprise content management.
"This has one of the biggest impacts [in terms of return on investment] but hasn't been automated," Seawick said.
The company introduced the Interwoven Customer Experience Solution at its GearUp conference in Florida, highighting customer experience best practices from companies such as Allstate, Avaya, DaimlerChrysler and HSBC.
The introduction includes content management and publishing, digital asset management and wireless publishing solutions.
Interwoven has struck a deal with Ericsson to enable the mobile provider's Media Solution to publish media to cell phones and smart devices.
In a deal with RIM, Seawick said the solution would enable document synchronization on BlackBerrys in accounting or legal firms, for example.
Seawick said the solution went beyond what rivals Stellant and Vignette offered because it was "bigger than any one vendor."
Posted by Mike Barton on April 3, 2006 03:04 PM
