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INFOWORLD EXECUTIVE FORUMS AND EVENTS

   Agenda  
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   Sponsors  
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Program Agenda

InfoWorld's SOA Executive Forum has concluded.
Select presentations are available for download by clicking on the below Download Presentation links.

Wednesday, November 7 (Day 1)


7:30am


Registration Opens & Continental Breakfast


8:45am


Introduction

9:00am - 9:45am

Download Presentation




Industry Keynote:
Laying the SOA Foundation
Most enterprises have an array of siloed data stores in a variety of formats. SOA makes it imperative for customer and product data to be consolidated and reconciled, so that applications comprised of multiple, distributed services can consume clean, up-to-date information. Here's how Pfizer is working toward this goal -- and how master data management fits into the organization's overall SOA plan.

9:45am - 10:30am

Download Presentation




Keynote: Dynamic Enterprise: A Service-Oriented Approach

Presented by Cornerstone Sponsor BEA Systems
BEA's Chief Architect will discuss the need to create infrastructure that supports the dynamic environment required by today's enterprises in order to become more effective and efficient in meeting the demands of today's business requirements. Using customer examples, BEA's Paul Patrick will walk through the convergence of three key technologies and their application in order to achieve this new level of flexibility in IT.


10:30am - 10:45am


Sponsor Meet & Greet


10:45am - 11:30am

Download Presentation


General Session:
SOA Investment Strategies In The Real World
Over 60 percent of global enterprises have adopted or will soon adopt SOA. But how are they paying for it? One thing that's clear: Firms struggle to justify "pure SOA" investments. But if the money comes from business solution projects, how can one sustain funding for a long-term evolution to SOA? This session will discuss the issues with justifying SOA, using real-world case studies to show how firms are combining SOA strategy and project-level delivery into solid and lasting investment strategies for SOA.


11:40am - 12:25pm


General Session
Mashups on Parade: Showing Off SOA
This session showcases business-focused "enterprise mashups," built on top of services inside and outside the firewall, to illustrate the power of rapid composite application development. Pre-selected on the basis of their sophistication, SOA foundation, and overall cleverness, these apps provide real-world examples of business agility.


12:30pm - 1:00pm

Download Presentation


General Session:
Next-Generation Grid Enabled SOA

Presented by Diamond Sponsor Oracle
Today's SOA practitioners find their greatest architecture challenges addressing reliability and scalability for composite applications and processing large payloads. This session presents a breakthrough design for SOAs that deliver continuous availability and linear scalability for services and applications. With new approaches that include middle-tier data caching, load balancing and HA through service-level grid enablement, you can make your SOA bullet-proof.


1:00pm - 2:15pm

Download Dettelback Presentation

Download Bennett Presentation

Download Narkier Presentation


Executive Luncheon & Networking Break

 

2:25pm - 3:05pm



Breakout Session:
Debate: The Role of Commercial Enterprise Software in SOA
Discussions about creating a process-driven services infrastructure are all well and good, but the fact is that commercial enterprise applications -- including ERP, CRM, and SCM -- account for a large percentage of business processes in many organizations. How should commercial enterprise software mesh with the new services fabric? The two leading vendors in this area, Oracle and SAP, go head-to-head to debate precisely this question.

Breakout Session:
Bridging the Gap Between BPM & SOA
Mapping out business processes is an essential first step, and BPM provides the tools, but converting that map into an array of services is a work in progress. Current best practices -- plus near-term technology to come.

3:15pm - 3:55pm

Download Carvallo Presentation


Download Cidambi Presentation



Breakout Session:
Powering the Energy Industry with SOA
Austin Energy has undergone a transformation over the past four and a half years, with an SOA that has simplified infrastructure, improved decision making, reduced operating costs, and helped the company adapt quickly to changing business needs. CIO Andres Carvallo provides a detailed description of the company's Smart Grid, an information system powered by the SOA that Carvallo initiated.

Breakout Session:
The Event-Driven Ecosystem
The airline industry relies on event-driven architecture (EDA) as a framework for day-to-day operations. Ramnath Cidambi, a manager at United Airlines, explains how the company has successfully combined EDA and SOA. His presentation will cover organizational structure, architectural patterns, product POCs, and the critical infrastructure components required for an effective architecture, including hardware implementation and the integration of legacy building blocks such as MQSeries.


3:55pm - 4:10pm


Networking Break


4:10pm - 4:50pm

Download Presentation


General Session:
Five Things to Avoid When Creating Your SOA
So, you've decided to embark on the journey of SOA? The strategic advantages and pitfalls are numerous. In this session, ZapThink Managing Partner David Linthicum will share the honest truth about things you should avoid when creating an SOA -- from technology, project, and people issues to current trends.


5:00pm - 5:45pm


General Session:
Reality Check
A panel of senior IT managers discusses the way their various SOA initiatives are playing out on the ground.


5:45pm


Closing Remarks


6:00pm - 7:30pm


Cocktail Reception sponsored by BEA Systems


Thursday, November 8 (Day 2)


7:30am


Registration Opens & Continental Breakfast


8:30am


Introduction

8:45am - 9:30am



Industry Keynote:
SOA in Financial Services: A Lehman Brothers Case Study
As SOA implementations move from targeted pilots to larger deployments that stretch across the enterprise, new challenges and opportunities emerge. For instance, how can SOA be better leveraged in conjunction with other key corporate initiatives such as business process management or master data management? In this session, global finance leader Lehman Brothers will address the challenges and lessons faced with implementing an SOA and the results seen to date.

9:30am - 5:30pm



Tutorial Track:
SOA Practitioner's Crash Course: Techniques to Guarantee Success

David S. Linthicum, Linthicum Group LLC

9:30am - 9:50am


Networking Break

9:50am - 11:50am

Download Manes Presentation


Download Elnaj Presentation


Download SCA Presentation



Breakout Sessions:
You Can't Buy Governance

If you think that filling a registry/repository and deploying a Web services management system means you've put SOA governance in place, think again. Governance is all about creating and enforcing policies that make sense for your organization, even if that process disrupts the current way IT does business. Anne Thomas Manes, one of the leading lights of SOA, outlines productive approaches to SOA governance. Roadmap to SOA Governance
How should SOA and IT governance interrelate? In this presentation, an experienced practitioner explores the relationship between the two. Learn basic levels of SOA governance as well as the need for new organizational structure and roles required for successful enterprise-wide SOA initiatives.

Breakout Session:
Special Technical Session: Service Component Architecture
Service Component Architecture, the hottest new standard in SOA, boasts no less than six Oasis technical committees. The main attraction: a repeatable model for building SOA-based applications. Learn how to apply SCA to your own SOA implementation.

11:50am - 12:10pm


Networking Break

12:10pm - 12:50pm

Download Railinc Presentation





Breakout Session:
SOA Meets the Rail Industry

This session will provide an overview of the governance framework -- and systematic approach for fostering organizational acceptance -- adopted by Railinc in its launch of an SOA initiative and Center of Excellence. An example of the role of governance and leadership in SOA success, Railinc shows how SOA is fostering change in the way that industry participants interact.

Breakout Session:
Identity: The Ultimate Solution to SOA Security
Rather than building SOA infrastructure from the ground up with security and identity in mind, IT is primarily in "reactive" mode, securing services after they're built and often using gateway-based solutions to do so. This panel will discuss how to bridge the gap between those who maintain the network directory and SOA architects, as well as successful runtime governance approaches that incorporate identity. Finally, it will cover best-case future scenarios where identity solutions play a crucial role in ensuring a smooth-running SOA.


12:50pm - 1:50pm


Executive Luncheon & Networking Break


1:50pm - 2:30pm

Download Presentation


General Session:
Lifecycle Management of SOA: GE Money's Strategic Approach to Ensuring SOA Delivers
In 2006, GE Money, the consumer and small business financial services unit of General Electric, embarked on an ambitious initiative to change the game on many of its critical business functions using SOA. GE Money Global CTO Jon Eisenstein will share what he and his team learned during the journey, including: the importance of people, policy and processes, getting the foundation right, and becoming not just agile but proactive as an IT organization.


  
NEW to the SOA Executive Forum:


Facebook SOA Group:
Join your peers online and spark a discussion about topics you want to see covered in November.

Join at www.facebook.com and search for user group "SOA Executive Forum."


SOA Executive Forum Event at a Glance


InfoWorld's 9th SOA Executive Forum with the theme of Building a Foundation for Continuous Change will feature Fortune 500 IT professionals sharing personal experiences, strategies and lessons learned.

Nov. 7-8, 2007
Millennium Broadway Hotel
New York City


Who Should Attend


The SOA Executive Forum highlights case studies from financial services, telecommunications, healthcare, transportation, manufacturing, government, and more.

Technology: CIOs, CTOs, VPs of technology, IT directors, engineers, enterprise architects
Business: CEOs, CFOs, presidents, VPs, business directors and managers

Sponsorship Info?
Dave Colford
VP of Business Development
516-330-1618

Speaking Info?
Kaitlen Murphy
Content Manager
415-978-3251

  

Sponsored Technology Links

 
 
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