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Agenda
Thursday - March 16th - Session Details
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7:45am
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Registration
Registration will take place on the 3rd floor of Hotel Nikko
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8:30am
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Introduction
- Steve Fox, Editor in Chief, InfoWorld
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8:45am - 9:30am
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General Session: Keynote - Achieving Reusability with SOA
- Jeff Gleason, Director of IT Strategies, Transamerica Life Insurance, Annuity Products and Services
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9:30am - 10:15am
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General Session: Keynote - Accelerating Your SOA Implementation
As companies increasingly look to make the promise of SOA a reality, today's challenge is how to scale small pilot projects into enterprise-wide deployments. BEA has helped over 1,100 companies take practical steps to transforming their IT vision into business value. Listen as Bret Dixon, General Manager / Senior Vice President, Americas Services, BEA Systems discusses real-world best practices for SOA adoption from some of these leading enterprises, and how you too can accelerate your SOA Implementation.
- Bret Dixon, Senior Vice President, Americas Services, BEA
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10:15am
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Networking Break in Sponsor Kiosk area
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10:45am - 11:35am
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Breakout Sessions
How services communicate (technology track)
Developers can choose from a variety of communication methods as they create services, including remote procedure calls, message-oriented middleware, and document transfer. What are the implications of these different styles for interoperability, tool support, and developer training?
- Moderated by: Jon Udell, Lead Analyst, InfoWorld
- Eric Newcomer, CTO, Iona Technologies
- Jeff Schneider, CEO, MomentumSI
- Dave Chappell, Vice President and Chief Technology Evangelist, Sonic Software
- Adam Gross, VP Developer marketing, Salesforce.com
SOA meets ROI (business track)
Predicting ROI from an architecture that potentially touches all corners of an organization is a huge undertaking, but a necessary step in selling SOA initiatives internally. Here's how to do it -- and how to plan for proper measurement of ROI after deployment.
- Presenter: David Linthicum, CEO, BRIDGEWERX
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11:35am - 12:25pm
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Breakout Sessions
SOA Challenge: Opening up legacy applications (technology track)
Vendors detail how their customers provisioned mainframe application functionality as services without diminishing legacy system integrity, availability, or performance.
- Moderated by: Eric Knorr, Executive Editor, InfoWorld
- Jim Crew, Vice President, SOA Software
- Navdip Bhachech, Director, Microsoft
- Warren Jones, Practice Manager, BEA
SOA challenge: From processes to services (business track)
Several professional services organizations explain how they analyzed clients' existing processes, streamlined them, and used them as the basis for their service architectures.
- Moderator: Dave Margulius, Contributing Editor, InfoWorld
- Terri Bennett Schoenrock, Director, Global managing Principal Enterprise Application Services, HP
- Robert Ilse, Managing Director, BearingPoint Integration Services - SOA Practice
- Dennis Nadler, CTO, Merlin Technical Solutions
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12:30pm - 1:00pm
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General Session Presentation: Making the Most of Service Orientation
SOA delivers bottom-line results. Learn how to go from possibility to production using the SOA experiences of customers just like you. They found ROI benefits from implementing service orientation --and you can too!
- Paul Brunet, Program Director SOA Marketing, IBM
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1:00pm - 2:15pm
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Executive luncheon and kiosk networking break
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2:15pm - 3:05pm
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Breakout Sessions
Managing Version Change: Social and Technical Challenges for Service Evolution (technology track)
Managing interface versions as they evolve over the course of the software lifecycle is an age-old problem. What new challenges and opportunities does SOA bring to the table?
Topics will include the social etiquette required when you've deployed services to a large population of consumers, as well as the technical strategies for surviving in an increasingly interconnected world of services.
- Moderator: Jon Udell, Lead Analyst, InfoWorld
- Maja Tibbling, CNF Services - Enterprise Architecture, Con-Way
- Jim Culbert, Principal, Culbert Information Associates
- Adam Tratchenberg, Senior Manager of Platform Evangelism, ebay
- John deVadoss, Director of Solutions Architecture, Microsoft Corp
SOA governance (business track)
The organizational challenges of SOA governance -- principles, policies, standards, guidelines, and boundaries -- are formidable and may even redound on the way the business is organized. A panel of customers discusses how how they tackled governance challenges.
- Moderator: Phil Windley, Assoc. Professor, Brigham Young University and Contributing Editor, InfoWorld
- Todd Biske, Software Infrastructure Engineering A.G. Edwards Technology Group, Inc.
- Ed Vazquez, Group Manager, Web Service Integrations & SOA Implementations, Sprint-Nextel
- David Harrington, VP/CTO, MedicAlert Foundation
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3:05pm - 3:30pm
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Kiosk networking break
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3:30pm - 4:30pm
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Breakout Sessions
Role of infrastructure (technology track)
Network and system infrastructure, particularly application-aware networking technology, has a key role to play in the future of SOA. Several leading technologists discuss their roadmaps to a smarter, SOA-ready infrastructure.
- Moderated by: Eric Knorr, Executive Editor, InfoWorld
- Stephen P. Cho, Ph.D. Senior Director, Product Management and Marketing, Cisco Systems Inc.
- Scott Morrison, Director of Architecture, Layer 7 Technologies
- Andrew Nash, CTO, Reactivity
The SOA funding puzzle (business track)
The benefits of SOA accrue for an entire enterprise, not just a few business stakeholders with specific goal. How do you get the money flowing for an SOA initiative, which by nature is for the "greater good" of the organization?
- Moderator: Dave Rosenberg, CIO, Glass, Lewis & Co.
- Ed Vazquez, Group Manager, Web Service Integrations & SOA Implementations, Sprint-Nextel
- Miko Matsumura, VP of Technology Standards, Infravio
- Peter Yared, CEO, ActiveGrid
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4:30pm - 5:15pm
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Reality check
Derek Butcher, InfoWorld's CTO, leads a panel of customers who will discuss a range of real-world issues encountered in planning, implementing, and managing SOA projects.
- Moderator: Derek Butcher, CTO, InfoWorld
- Doug Saucier, VP of Enterprise Architecture, Sony Pictures Entertainment
- Ken Schuelke, VP of Enterprise Architecture, Ameriquest Capital Corporation
- Robert J. Glushko, Ph.D., Center for Document Engineering, University of California, Berkeley, School of Information
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5:30pm - 7:00pm
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Cocktail Reception Sponsored by BEA
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