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Program Agenda - Tuesday, Nov. 7, 2006 (Day 1)
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7:30am
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Registration opens
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8:45am - 9:00am
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Introduction
- Steve Fox, Editor in Chief, InfoWorld
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9:05am - 9:55am
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General Session: Customer keynote
An Inside Look at the AT&T SOA Experience
A key player in AT&T's SOA initiative since it began in 2001, Richard Erickson provides a rousing account of the technical and organizational hurdles the company has overcome to deploy one of the most extensive SOA implementations around. Discover the key motivations behind AT&T's SOA efforts -- along with the milestone achievements, lessons learned, and success factors -- and take away practical advice for running an enterprise-wide SOA program.
- Richard Erickson, Enterprise SOA Practice Lead, AT&T
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10:00am - 10:50am
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General session: Accelerating Your SOA Implementation
Companies see SOA as a critical priority, but today's challenge is to extend beyond pilot projects to large-scale SOA deployments. Drawing on best practices from leading enterprise customers, Bret Dixon, Senior Vice President and General Manager of Americas Services for BEA Systems, outlines practical steps to transform IT vision into business value and establish a scalable foundation while accelerating SOA success.
- Bret Dixon, Senior Vice President and General Manager, Americas Services, BEA Systems
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10:50am - 11:15am
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Networking break in Sponsor Kiosk Area
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11:15am - 12:05pm
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Breakout Session: Technology
Enterprise Information Integration
An oft-neglected aspect of SOA involves the fundamental work of integrating and reconciling data from multiple data stores. Andrew Brown, CTO, Infrastructure, at Credit Suisse, explains the issues that arose in his organization and how he resolved them to provide a solid data foundation for his SOA.
- Presenter: Andrew Brown, CTO, Infrastructure, Credit Suisse
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Breakout Session: Business
SOA Meets M&A
Normally, a merger isn't the time for an architectural initiative. But when TD Waterhouse and Ameritrade merged, SOA turned out to be the right approach to integrate the two companies. Here's how the TD Ameritrade pulled off a quick-to-market implementation with long term goals in mind.
- Presenter: Neal Ruskin, Chief Enterprise Architect, Applications, TD Ameritrade
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12:10pm - 12:40pm
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General sponsored session presentation by HP
The Role of SOA in Modernizing Legacy Applications
As companies look to modernize their legacy applications they are realizing that the move to a more modern architecture like SOA can provide significant advantages. For example, SOA enables faster response to competitive pressures, as well as to changes in regulatory requirements. Using existing IT investments companies are implementing SOA to better align business and IT. We'll look at the results one company achieved.
- Rick Slade, Distinguished Technologist and Americas' Practice Principal for Application Modernization Services, HP
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12:45pm - 2:00pm
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Executive luncheon and networking break (open to all attendees)
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1:15pm - 1:45pm
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General session presentation by Oracle: SOA Governance and Business Value
As SOA enters the mainstream, companies are starting to realize the value of a practical governance strategy. Oracle is helping over 1,500 companies worldwide across multiple industries to implement a business results-oriented SOA strategy for implementation and governance. Ashish Mohindroo, Senior Director Global Marketing, Oracle, will discuss common business value patterns and real-world best practices for adopting and managing an SOA from these enterprises.
- Ashish Mohindroo, Senior Director, World Wide Marketing, Oracle
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2:00pm - 2:50pm
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Breakout Session: Technology
Enterprise Mash-Ups
Mash-ups connect Web services using JavaScript and XML to yield browser-based apps whose functionality can rival that of heavy-duty SOA applications. But can they be made enterprise-worthy? A consultant and customer argue that they can -- and provide enterprise examples.
- Moderator: Jon Udell, Lead Analyst, InfoWorld
Presenters:
- Langdon White, Director of Global Engineering, Keane
- Dan Thomas, Director, DCStat, District of Columbia
- Jeffry McManus, Principal Consultant, Platform Associates and Developer, Approver.com
- Daniel Eng, Senior Advisor, Global Research and Development, Pfizer
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Breakout Session: Business
Accelerating Time to Market with SOA
Oded Noy, CTO of Zag and Andres Carvallo, CIO, Austin Energy, explain how they used SOA for a unique purpose: accelerating time to market. In the process, they created architectures designed to be scalable over time. Two dramatic case studies back to back.
Presenter:
- Andres Carvallo, CIO, Austin Energy
- Oded Noy, CTO of Zag
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2:55pm - 3:40pm
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Breakout Session: Technology
Semantics: The Missing Link in SOA
In this session, InfoWorld SOA Blogger in Chief Jon Udell gets down to the nitty-gritty of managing of XML vocabularies for service payloads. The discussion will include how to incorporate "folksonomy" into internal enterprise schemas and keep semantics dynamic.
- Moderated by:
Jon Udell, Lead Analyst, InfoWorld
Panelists:
- Kingsley Idehen, CEO, OpenLink Software
- Jeffrey Pollock, Senior Director, Fusion Middleware, Oracle
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Breakout Session: Business
SOA Governance Step by Step
Get beyond general notions of SOA governance with two leading experts, who will present real-world examples and a practical plan for getting governance initiatives off the ground -- including key organizational roles and how to allocate them.
Presenters:
- Jeff Carlson, Enterprise Architect, Pfizer Global Research and Development
- Jeff Schneider, CEO, MomentumSi
- Ed Vazquez, Vice President of Business Innovation, MomentumSi
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3:40pm - 4:00pm
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Networking break
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4:00pm - 4:50pm
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Breakout Session: Technology
SOA and the Future of Enterprise Software
On the one hand, enterprise software vendors are gradually breaking down their monolithic apps into smaller, individually addressable business processes. On the other, vendors are creating business service components that developers can string together into applications that may more closely meet their needs than COTS software. What will the componentized future look like? Can it be accelerated or prepared for today?
- Moderator: Eric Knorr, Executive Editor at Large, InfoWorld
Panelists:
- Ashish Mohindroo, Senior Director, World Wide Marketing, Oracle
- Paul Patrick, Vice President and Chief Architect of AquaLogic, BEA
- Ori Inbar, Senior Vice President NetWeaver Strategy, Solution Marketing, SAP Labs
- Steven Martin, Director, Product Management, Microsoft
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Breakout Session: Business
Integrating Voice with SOA
Service connectivity opportunities are accelerating the integration of new media into the IT infrastructure, including new voice/data applications. BlueNote Networks, Ubiquity, and others are already delivering innovative, SOA-based systems. This session will offer insight on using SIP services to create composite applications that offer such communication options as outgoing voice calls, SMS notification, and chat for customer contact and workflow acceleration.
- Moderator: Steve Fox, Editor-in-Chief, InfoWorld
Panelists:
- Mark Ericson, Director of Product Strategy, BlueNote Networks
- Stephen Carrr, Vice President, Systems Engineering, Siemens Networks LLC
- David Butler, Director, Application Enablement Services, Avaya
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4:55pm - 5:55pm
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General Session Panel: Reality Check
The path from best-laid SOA plans to successful implementation winds through numerous political and technical pitfalls. Those who have actually made journey typically offer the best advice on what to avoid and how to meet goals. InfoWorld's Open Sources blogger Dave Rosenberg leads a candid discussion with three IT execs who have played a major role in their company's SOA initiative.
- Moderator: Dave Rosenberg, CEO, MuleSource and InfoWorld Blogger
Panelists:
- Ashok Kumar, Manager of SOA Architecture, Avis Budget Group Inc.
- Martin Moseley, Chief Architect, Integration Architecture Solutions, Intuit
- Greg Jacobi, Vice President of E-commerce, Webster Bank
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5:55pm - 6:00pm
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Closing remarks & conference day wrap up
- Steve Fox, Editor-in-Chief, InfoWorld
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6:00pm - 7:30pm
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Networking Reception Sponsored by BEA
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Program Agenda - Wednesday, Nov. 8, 2006 (Day 2)
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9:00am - 9:10am
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Welcome
- Steve Fox, Editor in Chief, InfoWorld
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9:10am - 10:00am
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General session: Customer Keynote
IT Validated the Notion of Architecture. Now Business is Adopting it.
The notion of architecture was spawned by complexity in technology in the 90's. Systems Architecture is now well entrenched as a discipline that reduces IT cost and provides business benefit. This notion is equally applicable to the business which has grown more complex in recent years through several major trends: globalization, the web and outsourcing. The operative word in Enterprise Architecture is Enterprise. Recent approaches such as SOA will enable business engineering and alignment in a way that was not easily attainable in the past...and positively impact both the top- and bottom-lines. But there are challenges and a maturation process that must be navigated to align business strategy and IT capabilities.
- Balaji Prasad, Director, Enterprise Architecture, The Hartford Financial Services Group
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10:05am - 10:55am
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General Session: Beyond SOA -- Deep Business Optimization
This session will examine how an enterprise's SOA core can become a robust platform for a new level of business optimization that leverages technologies like BPM, eventing, and multi-channel interaction. Randy Heffner, Vice President, Forrester Research will present a lively series of case studies to emphasize his points, including power grid management, deep process monitoring that can keep markets open when systems fail, process orientation at a global "community" college, and using mobile devices to plan, guide, and capture results in real estate.
- Presenter: Randy Heffner, Vice President, Forrester Research
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10:55am - 11:15am
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Sponsor Networking break
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11:15am - 11:45pm
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Debate: Smart Networks or Smart Endpoints?
Two industry luminaries offer contrasting points of view as they discuss how services should communicate and coordinate with each other in a fully formed SOA infrastructure.
Panelists:
- Hub Vandervoort, Vice President, North American Field Operations, Progress Software (Sonic Software)
- Frank Martinez, Executive Vice President, Product Strategy, SOA Software
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11:50pm - 12:40pm
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Breakout Session: Technology
Virtualization and SOA
Today, SOA and IT operations are separate realms. But leading technologists are working on standards that allow the application and infrastructure layers to communicate. When the two are finally integrated, enterprises will be able to connect business outcome with IT investment with unprecedented clarity.
- Moderator: Doug Dineley, Test Center Executive Editor, InfoWorld
Panelists:
- Tony Bishop, Head of Product Management, CIB Technology, Wachovia
- Jamie Bernardin, CTO and Founder, DataSynapse
- Ashish Mohindroo, Senior Director, World Wide Marketing, Oracle
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Breakout Session: Business
Business-Driven SOA
Confused about the complex relationship between business processes and how they relate to architectural variations? This session gets down to the nitty-gritty of various SOA configurations and offers productive advice on how to pick the right one to meet business agility needs -- and demonstrate ROI fast.
Presenters:
- Jeff Schneider, CEO, MomentumSi
- Ed Vazquez, Vice President of Business Innovation, MomentumSi
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12:40pm - 1:50pm
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Executive luncheon and networking break
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1:50pm - 2:40pm
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Special General Session
Leveraging SOA to Expand Customer Self Service and a Disbursed Mobile Workforce.
This session focuses on real examples at work today in Verizon Wireless. It will also review the evolution of the architecture it takes to support a broad based implementation of SOA. The discussion will also explore the myth that this effort comes at a great cost.
- Carl Eberling, Vice President IT, CIO West Area, Verizon Wireless
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2:45pm - 3:30pm
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Breakout Session: Technology
SOA Testing Strategies
The distributed nature of SOA raises the complexity of application testing by a magnitude, particularly when services may be connected in unanticipated ways. Leading technologists lay out their strategies for effective SOA testing, from pilots to broad implementations.
Moderator:
- David Rosenberg, CEO, MuleSource and InfoWorld Blogger
Panelists:
- David Butler, VP and SOA Evangelist, Systinet, A Mercury Division
- Dave Locke, Director, Offerings, IBM
- John Michelsen, Founder and Chief Architect, iTKO
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Breakout Session: Business
Real-World Composite Applications
The fruit of SOA is the ability to rapidly develop applications with existing services using a framework business analysts can understand. Four customers demonstrate how they built the necessary platform and are reaping the benefits.
Moderator:
- David Linthicum, Senior Contributing Editor, InfoWorld
Panelists:
- Rich Colton, Application Integration Manager, Washington Group International
- Pramod Mathur, Technology Programs Director, Lawson Software
- Steve Octaviano, CTO, Palisades Technology Partners
- Hong Lou, Associate Director for Application Technology, Partners HealthCare System
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3:30pm - 4:00pm
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Networking break
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4:00pm - 4:50pm
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General Session:
5 Sure Fire Ways to Make Your SOA a Success
David Linthicum, a recognized authority on enterprise SOA and application integration, offers crucial advice for planning, deploying and managing an SOA based on real-world implementations.
- Presenter: David Linthicum, Senior Contributing Editor, InfoWorld
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4:50pm - 5:00pm
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Closing remarks & conference wrap up
- Steve Fox, Editor-in-Chief, InfoWorld
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NEWS 
