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INFOWORLD EXECUTIVE FORUMS AND EVENTS

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Program Agenda



Tuesday, September 16 (Day 1)
General Sessions
7:30am Registration Opens & Continental Breakfast
8:30am - 8:45am

Opening Remarks

8:45am - 9:30am

SOA in the Combat Zone: How to Succeed with SOA the FIrst Time, and Never Make a Mistake

9:30am - 10:15am

Designing SOA for Multiple Business Units
Many organizations have multiple distinct business processes and operating models, and thus become compromised if a one-size-fits-all architecture is imposed. Yet a very loose or exception-ridden architecture usually leads to a muddle. Learn how multiple business units could potentially achieve their distinct outcomes with a distributed architecture and effective enterprise SOA Lifecycle Management.

10:15am - 11:00am

Panel Discussion: Services versus Architecture: What Should Lead Your SOA Thinking?


11:00am - 11:15am

Networking Break

  Concurrent End-User Case Studies
11:15am - 11:45am

Concurrent End-User Case Study

Presented by: Software AG

A How-to Guide for Getting Started with SOA Governance
Recent surveys have indicated a staggering 50% failure rate for organizations adopting service-oriented architecture (SOA), but what about the 50% of organizations that have found success? A common characteristic to those succeeding with SOA is adoption and implementation of a SOA governance strategy. SOA governance, however, often gets off to a slow start without a proper strategy in place. In this session we’ll uncover what you should be considering when starting your SOA Governance efforts to ensure continued adoption and success of your program.

  • Mike Stamback, Director, Product Marketing, Oracle

  • Presented by: Oracle


    11:55am - 12:25pm

    Faster Than a Speeding Bullet - Are You Ready for Event-Driven Business?
    “Faster than a speeding bullet” doesn’t just refer to superheroes anymore, it’s the velocity your business needs to compete. Financial trade settlement has accelerated from three days to two hours in just a few years. This trend is repeating itself in almost every industry. The result: your current systems can’t keep up with the ever-increasing velocity of business processes. Are your applications and services operating on the right data? Can you identify exceptions while there’s time for correction? Is fraud detected well past the window for action?

    In this session Hub Vandervoort, CTO for Progress Software, shares strategies you can implement today that will keep your systems ahead of the increased business velocity. He will discuss how event-driven SOA infrastructure—from the ESB and real-time data services to complex event processing (CEP)—can be used to streamline provisioning and visibility in your business.

  • Hub Vandervoort, Chief Technology Officer, Progress Software

    Presented by: Progress Software
  • Simplify Your Enterprise SOA without Compromise
    This talk discusses the barriers, solutions and common usage models for a truly scalable enterprise-wide SOA. Common barriers to SOA include poor performance, scalability, and complexity, especially in the form of additional infrastructure in the form of application servers and hardware-based SOA appliances. Using the federated SOA model as a backdrop, this talk will examine architectural models and the necessary SOA appliance product footprint required to simplify the enterprise SOA without compromising on flexibility or performance. The talk will showcase best practice architectures utilizing a software SOA appliance including mainframe SOA, B2B, perimeter security, and service virtualization.

  • Joseph Natoli , Platform Architect, Intel Corporation

    Presented by: Intel Corporation

  • 12:30pm - 2:00pm

    Networking Luncheon with Special Presentation:

    Event Driven SOA: Pushing SOA to the Edge
    Today the speed of business is increasing at an unprecedented rate. For example, Stock trade is completed in milli-seconds where in the past it used to take minutes, a merger takes place every 20 minutes and every 3.5 minutes a new consumer product is introduced in the market. How can companies take advantage of this fast paced business environment? Traditional SOA approaches enable companies to become more flexible by exposing their systems and applications as a set of services that can be rapidly assembled into composite applications to deliver on new business requirements. But these services are not designed to capture, filter and analyze real-time business events that are happening across the enterprise and industry network. You need the ability to perform complex event processing that enables your SOA infrastructure to react to business events in real-time. Thus making your IT infrastructure not only flexible but more responsive to the changing market conditions. Join us in the presentation to learn how leading companies are leveraging Event-Driven SOA to gain a competitive edge in the market by being more responsive to their customers and business partners.

  • Ashish Mohindroo, Senior Director, World Wide Marketing, Oracle

    Presented by: Oracle

  • General Sessions
    2:00pm - 2:45pm

    Managing Services for the Long Haul: The SOA Life Cycle
    Avnet was a very early adopter of SOA, using this approach to unify both internal systems and external partner systems. So its CTO knows firsthand not just how to build for SOA, but how to manage SOA services over their life span to accommodate the change that occurs in any business.

    2:45pm - 3:30pm

    Designing Successful SOA by Starting with the Business

    3:30pm - 3:45pm

    Networking Break

    3:45pm - 4:30pm

    Managing SOA the Open Source Way
    For over 30 years the U.S. Department of Veterans Affairs has led the nation and the world in the development of cutting-edge health IT systems. Service Oriented Architecture (SOA) governance provides the methodology to unite geographically and technologically diverse developer teams into a cohesive IT system. Borrowing from open source practices and techniques, the VA is striking a balance between innovative systems development and the veteran’s future health needs.

    4:30pm - 4:45pm

    Wrap Up Remarks

    5:00pm - 7:00pm Cocktail Reception

    Sponsored by:
    Progress Software


    Wednesday, September 17 (Day 2)
    General Sessions
    7:30am Registration Opens & Continental Breakfast
    8:30am - 8:45am

    Opening Remarks

    8:45am - 9:30am

    Business Transformation – Fuse Business Architecture and SOA to Facilitate Change
    Learn how Con-way, Inc., a $ 4.7 billion freight transportation and logistics company, accomplished a major business transformation in record time as it races to adapt and remain competitive in a changing market in challenging economic times. Business and technology change kept pace enabled by a well-established holistic SOA. Con-way, an early adopter of SOA, used the business architecture to establish a systematic approach to create and identify business services at the right granularity. In this session, find out about architectural principles and patterns that can be applied to create services that are adaptable and have a higher potential for reuse. Learn how externalized business rules, specific business context and well-formed services can be combined to form agile automated business processes that can change with the velocity of the business.

    9:30am - 10:15am

    Moving Beyond Integration: Merck’s Journey from EAI to SOA and BPM
    As the pharmaceutical giant embarked on an itegration effort, it saw the power of services for handling data across its business. That led to the realization that a services-approach for both under-the-hood IT capabilities and business processes could increase efficiency and time to market, at lower cost and higher operational consistency. Get an inside look at Merck’s SOA journey and the thinking behind it.

    • Randie Schlamowitz, Principal Architect, Merck

    10:15am - 10:30am

    Networking Break

    10:30am - 11:15am

    The Impact of SOA and the End of Boundaries

      Concurrent End-User Case Studies
    11:30am - 12:00pm

    Concurrent End-User Case Study

    Presented by: IONA

    Concurrent End-User Case Study

    Presented by: Denodo

    Concurrent End-User Case Study

    12:00pm - 1:30pm

    Networking Luncheon

    General Sessions
    1:30pm - 2:15pm

    The SOA SDK: Extending SOA to Your Suppliers and Partners
    BT was an early adopter of SOA to transform its internal systems that manage and provision its telecommunications offerings. As the leading telco in Britain, BT deals with hundreds of partners and entities. See how BT has developed its internal SOA and then taken its SOA platform a significant step further by developing a common way for all those external entities to “plug in” to the BT SOA.

    2:15pm - 3:00pm

    SOA Security: Why the Old Rules Won't Work
    A consequence of adopting SOA is a change from a tightly integrated, componentized system to a more dynamic and loosely coupled SOA architecture. That’s great for application flexibility and reuse. But that valuable loose integration also dissolves the typical security perimeter and changes the threat model from one point of entry to multiple entry. Find out how to rethink security when you think SOA.

    3:00pm - 3:15pm

    Closing Remarks

    3:15pm

    Program Concludes



      
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    SOA Executive Forum Event at a Glance


    InfoWorld's 10th SOA Executive Forum with the theme of Demonstrating the Real Vaue of SOA will feature Fortune 500 IT professionals sharing personal experiences, strategies and lessons learned.

    September 16-17 , 2008
    Roosevelt Hotel
    New York, NY


    Who Should Attend


    The SOA Executive Forum highlights case studies from financial services, telecommunications, healthcare, transportation, manufacturing, government, and more.

    Technology: CIOs, CTOs, VPs of technology, IT directors, engineers, enterprise architects
    Business: CEOs, CFOs, presidents, VPs, business directors and managers

    Sponsorship Info?
    Jo-Ann Pellegrini
    Business Development Manager
    415-978-3144

    Speaking Info?
    Lauren O'Brien
    Conference Programs Specialist
    508-820-8189

      

    Sponsored Technology Links

     
     
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