Opening Remarks

• Eric Knorr, Editor-in-Chief, InfoWorld

8:45am - 9:30am

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SOA in the Combat Zone: How to Succeed with SOA the FIrst Time, and Never Make a Mistake

• David Linthicum, Real-World SOA Blogger, InfoWorld

9:30am - 10:15am

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Designing SOA for Multiple Business Units
Many organizations have multiple distinct business processes and operating models, and thus become compromised if a one-size-fits-all architecture is imposed. Yet a very loose or exception-ridden architecture usually leads to a muddle. Learn how multiple business units could potentially achieve their distinct outcomes with a distributed architecture and effective enterprise SOA Lifecycle Management.

• Timothy Vibbert, Senior Systems Engineer Stf. / SOA Architect, Lockheed Martin

10:15am - 11:00am

Panel Discussion: Services versus Architecture: What Should Lead Your SOA Thinking?

• Host: Galen Gruman, Executive Editor, InfoWorld
• Panelist: Tony Bishop, Principal, Adaptivity
• Panelist: Chris Harding, Forum Director for SOA and Semantic Interoperability, The Open Group
• Panelist: Judith Hurwitz, President, Hurwitz Associates
• Panelist: Ed Vazquez, Vice President of Transformation Services, MomentumSI

Networking Break

Gaining Deep Visibility into Your SOA Infrastructure
Need to better understand and manage your SOA infrastructure? With a new product announcement on its way, Software AG will help you manage your run-time SOA environment using an agent-based platform. You'll be able to understand services in your network and underlying dependencies, consumers and performance metrics so you can govern your SOA lifecycle virtually without disruption. See how easy it will be for you to deploy and manage this real-time solution, and see how Enterprise Architects and Business Application Owners are already benefiting.

Jignesh Shah, Vice President, SOA Product Management & Marketing, Software AG

Presented by: Software AG

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A How-to Guide for Getting Started with SOA Governance
Recent surveys have indicated a staggering 50% failure rate for organizations adopting service-oriented architecture (SOA), but what about the 50% of organizations that have found success? A common characteristic to those succeeding with SOA is adoption and implementation of a SOA governance strategy. SOA governance, however, often gets off to a slow start without a proper strategy in place. In this session we’ll uncover what you should be considering when starting your SOA Governance efforts to ensure continued adoption and success of your program.

Mike Stamback, Director, Product Marketing, Oracle

Presented by: Oracle

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Simplify Your Enterprise SOA without Compromise
This talk discusses the barriers, solutions and common usage models for a truly scalable enterprise-wide SOA. Common barriers to SOA include poor performance, scalability, and complexity, especially in the form of additional infrastructure in the form of application servers and hardware-based SOA appliances. Using the federated SOA model as a backdrop, this talk will examine architectural models and the necessary SOA appliance product footprint required to simplify the enterprise SOA without compromising on flexibility or performance. The talk will showcase best practice architectures utilizing a software SOA appliance including mainframe SOA, B2B, perimeter security, and service virtualization.

Joseph Natoli , Platform Architect, Intel Corporation

Presented by: Intel Corporation

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Faster Than a Speeding Bullet - Are You Ready for Event-Driven Business?
“Faster than a speeding bullet” doesn’t just refer to superheroes anymore, it’s the velocity your business needs to compete. Financial trade settlement has accelerated from three days to two hours in just a few years. This trend is repeating itself in almost every industry. The result: your current systems can’t keep up with the ever-increasing velocity of business processes. Are your applications and services operating on the right data? Can you identify exceptions while there’s time for correction? Is fraud detected well past the window for action?

In this session Hub Vandervoort, CTO for Progress Software, shares strategies you can implement today that will keep your systems ahead of the increased business velocity. He will discuss how event-driven SOA infrastructure—from the ESB and real-time data services to complex event processing (CEP)—can be used to streamline provisioning and visibility in your business.

Hub Vandervoort, Chief Technology Officer, Progress Software

Presented by: Progress Software

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Networking Luncheon with Special Presentation:

Event Driven SOA: Pushing SOA to the Edge
Today the speed of business is increasing at an unprecedented rate. For example, Stock trade is completed in milli-seconds where in the past it used to take minutes, a merger takes place every 20 minutes and every 3.5 minutes a new consumer product is introduced in the market. How can companies take advantage of this fast paced business environment? Traditional SOA approaches enable companies to become more flexible by exposing their systems and applications as a set of services that can be rapidly assembled into composite applications to deliver on new business requirements. But these services are not designed to capture, filter and analyze real-time business events that are happening across the enterprise and industry network. You need the ability to perform complex event processing that enables your SOA infrastructure to react to business events in real-time. Thus making your IT infrastructure not only flexible but more responsive to the changing market conditions. Join us in the presentation to learn how leading companies are leveraging Event-Driven SOA to gain a competitive edge in the market by being more responsive to their customers and business partners.

Managing Services for the Long Haul: The SOA Life Cycle
Avnet was a very early adopter of SOA, using this approach to unify both internal systems and external partner systems. So its CTO knows firsthand not just how to build for SOA, but how to manage SOA services over their life span to accommodate the change that occurs in any business.

• Bill Chapman, Senior Vice President and Chief Technology Officer, Avnet

Designing Successful SOA by Starting with the Business

• Joseph McCartin, Senior Vice President and Chief Information Officer, National City Corporation

Networking Break

Managing SOA the Open Source Way
For over 30 years the U.S. Department of Veterans Affairs has led the nation and the world in the development of cutting-edge health IT systems. Service Oriented Architecture (SOA) governance provides the methodology to unite geographically and technologically diverse developer teams into a cohesive IT system. Borrowing from open source practices and techniques, the VA is striking a balance between innovative systems development and the veteran’s future health needs.

• Brandt Welker , Chief Architect Veteran Health IT, U.S. Department of Veterans Affairs

Wrap Up Remarks

• Eric Knorr, Editor-in-Chief, InfoWorld

Opening Remarks

• Galen Gruman, Executive Editor, InfoWorld

Business Transformation – Fuse Business Architecture and SOA to Facilitate Change
Learn how Con-way, Inc., a $ 4.7 billion freight transportation and logistics company, accomplished a major business transformation in record time as it races to adapt and remain competitive in a changing market in challenging economic times. Business and technology change kept pace enabled by a well-established holistic SOA. Con-way, an early adopter of SOA, used the business architecture to establish a systematic approach to create and identify business services at the right granularity. In this session, find out about architectural principles and patterns that can be applied to create services that are adaptable and have a higher potential for reuse. Learn how externalized business rules, specific business context and well-formed services can be combined to form agile automated business processes that can change with the velocity of the business.

• Maja Tibbling, Lead Enterprise Architect, Con-Way, Inc.

Moving Beyond Integration: Merck’s Journey from EAI to SOA and BPM
As the pharmaceutical giant embarked on an itegration effort, it saw the power of services for handling data across its business. That led to the realization that a services-approach for both under-the-hood IT capabilities and business processes could increase efficiency and time to market, at lower cost and higher operational consistency. Get an inside look at Merck’s SOA journey and the thinking behind it.

• Randie Schlamowitz, Principal Architect, Merck

Networking Break

The Impact of SOA and the End of Boundaries

• Michael Rollings, Senior Analyst, Executive Advisory Group (EAP), Burton Group

Creating a Portfolio of Composite Reusable Data Services for SOA
The last few years has seen an increasing pressure on IT organizations to support key business imperatives such as business agility in the face of explosion of both the volume and diversity of key business information, increasing pace of change in market and associated regulations, growth of outsourcing business, etc. In turn, forward looking IT organizations have effectively addressed many of these challenges through adoption of SOA initiatives. However, SOA by itself does nothing to address either how data should be managed within the architecture or the need to build relevance across all data both inside the enterprise as well as those on the Web and at partner sites. Data mashup technology provides the information architecture for SOA initiatives that address both of these concerns. Data mashup is the enabler that (1) accesses, extracts and virtualizes data and content from base applications and disparate information sources and (2) facilitates the creation of a portfolio of composite data that is presented as services to be consumed by other
elements of the SOA deployment. This presentation will discuss, through
case studies, how Denodo's data mashup product, Denodo Platform, leverages SOA as its platform architecture to both extend SOA's reach across all types of data sources, in any format, while serving as the information infrastructure layer of the organization's SOA.


John Tripier , Director of Business Development, Denodo

Presented by: Denodo

Open Source SOA
Global 2000 IT organizations are increasingly investing in open source software as part of their SOA strategy to take advantage of the affordability, flexibility, and innovation provided by community-based development. This presentation will discuss key considerations for a successful open source SOA strategy—including enterprise productization and support and community diversity and governance—as well as strategies for blending open and closed source software within enterprise IT environments. Finally, Larry Alston, VP and GM of the market-leading FUSE family of open source SOA products, will share the successes several large companies and government agencies have achieved by leveraging open source technology.

Larry Alston , Vice President and General Manager of FUSE, Progress Software

Presented by: IONA

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Networking Luncheon

The SOA SDK: Extending SOA to Your Suppliers and Partners
BT was an early adopter of SOA to transform its internal systems that manage and provision its telecommunications offerings. As the leading telco in Britain, BT deals with hundreds of partners and entities. See how BT has developed its internal SOA and then taken its SOA platform a significant step further by developing a common way for all those external entities to “plug in” to the BT SOA.

• George Glass, Chief Architect, BT Global Services

SOA Security: Why the Old Rules Won't Work
A consequence of adopting SOA is a change from a tightly integrated, componentized system to a more dynamic and loosely coupled SOA architecture. That’s great for application flexibility and reuse. But that valuable loose integration also dissolves the typical security perimeter and changes the threat model from one point of entry to multiple entry. Find out how to rethink security when you think SOA.

• Alex Stamos, Vice President of Professional Services, iSEC Partners
• Chris Clark, Senior Security Consultant, iSEC Partners

Closing Remarks

• Eric Knorr, Editor-in-Chief, InfoWorld
  

Program Concludes