Opening Remarks

• Eric Knorr, Editor-in-Chief, InfoWorld

SOA in the Combat Zone: How to Succeed with SOA the FIrst Time, and Never Make a Mistake

• David Linthicum, Real-World SOA Blogger, InfoWorld

Designing SOA for Multiple Business Units
Many organizations have multiple distinct business processes and operating models, and thus become compromised if a one-size-fits-all architecture is imposed. Yet a very loose or exception-ridden architecture usually leads to a muddle. Learn how multiple business units could potentially achieve their distinct outcomes with a distributed architecture and effective enterprise SOA Lifecycle Management.

• Timothy Vibbert, Senior Systems Engineer Stf. / SOA Architect, Lockheed Martin

Panel Discussion: Services versus Architecture: What Should Lead Your SOA Thinking?

• Host: Galen Gruman, Executive Editor, InfoWorld
• Panelist: Tony Bishop, Principal, Adaptivity
• Panelist: Chris Harding, Forum Director for SOA and Semantic Interoperability, The Open Group
• Panelist: Judith Hurwitz, President, Hurwitz Associates
• Panelist: Ed Vazquez, Vice President of Transformation Services, MomentumSI

Networking Break

Concurrent End-User Case Study

Presented by: Software AG

Faster Than a Speeding Bullet - Are You Ready for Event-Driven Business?
“Faster than a speeding bullet” doesn’t just refer to superheroes anymore, it’s the velocity your business needs to compete. Financial trade settlement has accelerated from three days to two hours in just a few years. This trend is repeating itself in almost every industry. The result: your current systems can’t keep up with the ever-increasing velocity of business processes. Are your applications and services operating on the right data? Can you identify exceptions while there’s time for correction? Is fraud detected well past the window for action?

In this session Hub Vandervoort, CTO for Progress Software, shares strategies you can implement today that will keep your systems ahead of the increased business velocity. He will discuss how event-driven SOA infrastructure—from the ESB and real-time data services to complex event processing (CEP)—can be used to streamline provisioning and visibility in your business.

Simplify Your Enterprise SOA without Compromise
This talk discusses the barriers, solutions and common usage models for a truly scalable enterprise-wide SOA. Common barriers to SOA include poor performance, scalability, and complexity, especially in the form of additional infrastructure in the form of application servers and hardware-based SOA appliances. Using the federated SOA model as a backdrop, this talk will examine architectural models and the necessary SOA appliance product footprint required to simplify the enterprise SOA without compromising on flexibility or performance. The talk will showcase best practice architectures utilizing a software SOA appliance including mainframe SOA, B2B, perimeter security, and service virtualization.

Networking Luncheon with Special Presentation:

Event Driven SOA: Pushing SOA to the Edge
Today the speed of business is increasing at an unprecedented rate. For example, Stock trade is completed in milli-seconds where in the past it used to take minutes, a merger takes place every 20 minutes and every 3.5 minutes a new consumer product is introduced in the market. How can companies take advantage of this fast paced business environment? Traditional SOA approaches enable companies to become more flexible by exposing their systems and applications as a set of services that can be rapidly assembled into composite applications to deliver on new business requirements. But these services are not designed to capture, filter and analyze real-time business events that are happening across the enterprise and industry network. You need the ability to perform complex event processing that enables your SOA infrastructure to react to business events in real-time. Thus making your IT infrastructure not only flexible but more responsive to the changing market conditions. Join us in the presentation to learn how leading companies are leveraging Event-Driven SOA to gain a competitive edge in the market by being more responsive to their customers and business partners.

Managing Services for the Long Haul: The SOA Life Cycle
Avnet was a very early adopter of SOA, using this approach to unify both internal systems and external partner systems. So its CTO knows firsthand not just how to build for SOA, but how to manage SOA services over their life span to accommodate the change that occurs in any business.

• Bill Chapman, Senior Vice President and Chief Technology Officer, Avnet

Designing Successful SOA by Starting with the Business

• Joseph McCartin, Senior Vice President and Chief Information Officer, National City Corporation
• Steve Yon, Senior Vice President, Common Services, National City Corporation

Networking Break

Managing SOA the Open Source Way
For over 30 years the U.S. Department of Veterans Affairs has led the nation and the world in the development of cutting-edge health IT systems. Service Oriented Architecture (SOA) governance provides the methodology to unite geographically and technologically diverse developer teams into a cohesive IT system. Borrowing from open source practices and techniques, the VA is striking a balance between innovative systems development and the veteran’s future health needs.

• Brandt Welker , Chief Architect Veteran Health IT, U.S. Department of Veterans Affairs

Wrap Up Remarks

• Eric Knorr, Editor-in-Chief, InfoWorld

Opening Remarks

• Galen Gruman, Executive Editor, InfoWorld

Business Transformation – Fuse Business Architecture and SOA to Facilitate Change
Learn how Con-way, Inc., a $ 4.7 billion freight transportation and logistics company, accomplished a major business transformation in record time as it races to adapt and remain competitive in a changing market in challenging economic times. Business and technology change kept pace enabled by a well-established holistic SOA. Con-way, an early adopter of SOA, used the business architecture to establish a systematic approach to create and identify business services at the right granularity. In this session, find out about architectural principles and patterns that can be applied to create services that are adaptable and have a higher potential for reuse. Learn how externalized business rules, specific business context and well-formed services can be combined to form agile automated business processes that can change with the velocity of the business.

• Maja Tibbling, Lead Enterprise Architect, Con-Way, Inc.

Moving Beyond Integration: Merck’s Journey from EAI to SOA and BPM
As the pharmaceutical giant embarked on an itegration effort, it saw the power of services for handling data across its business. That led to the realization that a services-approach for both under-the-hood IT capabilities and business processes could increase efficiency and time to market, at lower cost and higher operational consistency. Get an inside look at Merck’s SOA journey and the thinking behind it.

• Randie Schlamowitz, Principal Architect, Merck

Networking Break

The Impact of SOA and the End of Boundaries

• Michael Rollings, Senior Analyst, Executive Advisory Group (EAP), Burton Group

Concurrent End-User Case Study

Presented by: IONA

Concurrent End-User Case Study

Presented by: Denodo

Concurrent End-User Case Study

Networking Luncheon

The SOA SDK: Extending SOA to Your Suppliers and Partners
BT was an early adopter of SOA to transform its internal systems that manage and provision its telecommunications offerings. As the leading telco in Britain, BT deals with hundreds of partners and entities. See how BT has developed its internal SOA and then taken its SOA platform a significant step further by developing a common way for all those external entities to “plug in” to the BT SOA.

• George Glass, Chief Architect, BT Global Services

SOA Security: Why the Old Rules Won't Work
A consequence of adopting SOA is a change from a tightly integrated, componentized system to a more dynamic and loosely coupled SOA architecture. That’s great for application flexibility and reuse. But that valuable loose integration also dissolves the typical security perimeter and changes the threat model from one point of entry to multiple entry. Find out how to rethink security when you think SOA.

• Alex Stamos, Vice President of Professional Services, iSEC Partners
• Chris Clark, Senior Security Consultant, iSEC Partners

Closing Remarks

• Eric Knorr, Editor-in-Chief, InfoWorld
  

Program Concludes

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InfoWorld's 10th SOA Executive Forum with the theme of Demonstrating the Real Vaue of SOA will feature Fortune 500 IT professionals sharing personal experiences, strategies and lessons learned.

September 16-17 , 2008
Roosevelt Hotel
New York, NY

The SOA Executive Forum highlights case studies from financial services, telecommunications, healthcare, transportation, manufacturing, government, and more.

Technology: CIOs, CTOs, VPs of technology, IT directors, engineers, enterprise architects
Business: CEOs, CFOs, presidents, VPs, business directors and managers

Sponsorship Info?
Jo-Ann Pellegrini
Business Development Manager
415-978-3144

Speaking Info?
Lauren O'Brien
Conference Programs Specialist
508-820-8189