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KEYNOTE SPEAKERS
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Martin Brodbeck
Executive Director, Strategic Architecture
Pfizer Worldwide Technology Engineering
Wenesday, November 7th (Day 1)
9:00 a.m. to 9:45 a.m.
Location: Hudson Theatre
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Paul Patrick
VP & Chief Architect
BEA Systems
Wednesday, November 7th (Day 1)
9:45 a.m. to 10:30 a.m.
Location: Hudson Theatre
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Industry Keynote: Laying the SOA Foundation
Most enterprises have an array of siloed data stores in a variety of formats. SOA makes it imperative for customer and product data to be consolidated and reconciled, so that applications comprised of multiple, distributed services can consume clean, up-to-date information. Here's how Pfizer is working toward this goal -- and how master data management fits into the organization's overall SOA plan.
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Keynote: Dynamic Enterprise: A Service-Oriented Approach
Presented by Cornerstone Sponsor BEA Systems
BEA's Chief Architect will discuss the need to create infrastructure that supports the dynamic environment required by today's enterprises in order to become more effective and efficient in meeting the demands of today's business requirements. Using customer examples, BEA's Paul Patrick will walk through the convergence of three key technologies and their application in order to achieve this new level of flexibility in IT.
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Hari Gopalkrishnan
Chief Technology Architect & Divisional CIO
Lehman Bros
Thursday, November 8th (Day 2)
8:45 a.m. to 9:30 a.m.
Location: Hudson Theatre
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Industry Keynote:
SOA in Financial Services: A Lehman Brothers Case Study
As SOA implementations move from targeted pilots to larger deployments that stretch across the enterprise, new challenges and opportunities emerge. For instance, how can SOA be better leveraged in conjunction with other key corporate initiatives such as business process management or master data management? In this session, global finance leader Lehman Brothers will address the challenges and lessons faced with implementing an SOA and the results seen to date.
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| NEW to the SOA Executive Forum: |
Facebook SOA Group:
Join your peers online and spark a discussion about topics you want to see covered in November.
Join at www.facebook.com and search for user group "SOA Executive Forum."
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| SOA Executive Forum Event at a Glance |
InfoWorld's 9th SOA Executive Forum with the theme of Building a Foundation for Continuous Change will feature Fortune 500 IT professionals sharing personal experiences, strategies and lessons learned.
Nov. 7-8, 2007
Millennium Broadway Hotel
New York City
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| Who Should Attend |
The SOA Executive Forum highlights case studies from financial services, telecommunications, healthcare, transportation, manufacturing, government, and more.
Technology: CIOs, CTOs, VPs of technology, IT directors, engineers, enterprise architects
Business: CEOs, CFOs, presidents, VPs, business directors and managers
Sponsorship Info?
Jo-Ann Pellegrini
Business Development Manager
415-978-3144
Speaking Info?
Lauren O'Brien
Conference Programs Specialist
508-820-8189
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NEWS 
