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SOA Seminar: The End of Middleware... As You Know It
Engage with SOA thought leaders from Forrester Research, Microsoft, Bank of New York Mellon, InfoWorld, Credit Suisse and IONA to discuss how a revolutionary approach to SOA is helping Global 2000 companies tackle real-world challenges. Join us afterwards for a networking event and cocktail reception.

Date: Tuesday, November 6, 2007
Check-in: 2:30-3:00 pm
Meeting: 3:00 - 5:30 pm
Reception: 5:30 - 7:00 pm
Location: Fourth Floor, Room 4.03, Millennium Hotel, New York City
Presenters: Bank of New York Mellon, Credit Suisse, Forrester Research, Microsoft, IONA Technologies
SOA experts will discuss an alternative approach to SOA design and deployment that ends dependency on middleware and allows organizations to reuse existing IT assets by exposing them as services without additional hardware requirements. The new approach allows companies to stop focusing on IT infrastructure and start tackling real-world business challenges such as:
- Maximizing straight-through processing efficiency in financial services
- Enabling new revenue generating services with service delivery platforms in telecommunications
- Accelerating the delivery of products and services to market through more efficient testing practices

AGENDA
| SCHEDULE |
AGENDA ITEM |
| 3:00pm - 3:15pm |
Welcome & Opening Remarks:
Eric Knorr, Executive Director, InfoWorld &
Eric Newcomer, CTO, IONA Technologies |
| 3:15pm - 5:00pm |
Presentations from:
- Larry Fulton, Senior Analyst, Forrester Research
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- John Pelak, ISV Architect Evangelist, Microsoft
- Nikhil Nayab, Assistant VP, IT CTO Research and Development, Credit Suisse
- Eric Newcomer, CTO, IONA Technologies
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| 5:00pm - 5:30pm |
Panel discussion moderated by Eric Knorr, Executive Editor,
InfoWorld
- Larry Fulton, Senior Analyst, Forrester Research
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- John Pelak, ISV Architect Evangelist, Microsoft
- Nikhil Nayab, Assistant VP, IT CTO Research and Development, Credit Suisse
- Eric Newcomer, CTO, IONA Technologies
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| 5:30pm - 7:00pm |
Reception hosted by
IONA |
At the conclusion of the discussion, join us for a cocktail reception where you can network with your peers and enjoy some light refreshments.
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To RSVP for this special event and register for the SOA Executive Forum, click here.
Questions: Please contact Kim Salem at 781-902-8888 or kim.salem@iona.com |
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