Performance Management: The Mobile App Development Playbook
As you begin to build and deploy mobile apps, you'll quickly discover that your development teams need to frequently deliver new versions and updates 8-12 times/year or more. Mobile performance management provides an essential feedback loop to guide the course of your updates.
By collecting historical, operational, and real-time data across technical, engagement, and business-aligned metrics, you can pinpoint the exact issues, gain insight into how many users were affected, prioritize new features, and repair defects. This comprehensive 16 page Forrester Research, Inc. report, authored by Jeffrey Hammond, Forrester VP and Principal Analyst, details a number of valuable, commonly collected metrics and describes the tools and frameworks that can help you collect them.
You will learn how to:
* Build 5-star apps using the three classes of metrics
* Quickly capture and process real-time customer feedback
* Evaluate the current mobile APM landscape
* Increase customer retention and ROI with mobile apps