October 27, 2009

Windows 7: Giving credit where credit is due

Microsoft's ad campaign is a lie. Let's set the record straight about who really shaped the Windows 7 development process

Windows 7 was made by you. Windows 7 was made by me. Windows 7 was made by Wally down in accounting. By Beverly in sales. By Joe in building maintenance. Windows 7 was made by all of us millions of beta testers who eagerly shared our feedback and helped shape Microsoft's new OS into the marvel it is today!

At least that's what the company wants everyone to believe. However, those of us who actively participated in the beta process -- either officially, as part of the formal beta program, or unofficially by grabbing and testing every wayward build leak -- know the real story.

[ Get InfoWorld's 21-page hands-on look at the new version of Windows, from InfoWorld’s editors and contributors. | Find out what's new, what's wrong, and what's good about Windows 7 in InfoWorld's "Windows 7: The essential guide." ]

For example, we know that, despite Microsoft's feel-good message about customer input, the truth is that Windows 7 was created largely through a hermetically sealed development process driven by Stephen Sinofsky and a select group of his closest advisers.

We also know that major design decisions -- like the new task bar -- were finalized months, if not years, before the first milestone builds leaked. And we know that, despite a massive public beta program, virtually nothing in the OS changed from the time it was first made available in January until the final bits were frozen in July.

The truth is that Microsoft's entire marketing campaign for Windows 7 is predicated on a lie. The company spin machine claims an unprecedented level of customer involvement, while our own truth detectors tell us that the exact opposite is true: Microsoft ignored the Windows community like never before with Windows 7. Even its "private" beta testers -- the exclusive group Microsoft invited to test the OS and then very publicly ignored -- are on the record as complaining about the lack of access.

Now to be fair, Microsoft probably didn't need a lot of input to figure out what it had to accomplish with Windows 7. Vista was and is a spectacular flop, and its many warts -- sluggishness, instability, an overbearing security model -- are still visible for all to see. As product lifecycles go, Vista's was dead on arrival; Microsoft executives have admitted as much in interview after interview.

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Elfish 27-Oct-09 5:29am
Randall, I think you're needed in Afghanistan. They're a bit shorthanded over there. Infoworld can now concentrate on something important rather than silly computers. You could blog from there. It'd be a great way to see the world. Stay away from the opium however, whatever you're smoking stateside doesn't seem to be working.
lawryll 27-Oct-09 6:01am
1 reply
"We shaped Windows 7. End of story." Yep, no matter how you tried to spin it, Microsfot's campaign of "You created Windows 7" is what you conslude with. Great job Randall. It takes real talent to write and article disproving a catchphrase (Infoworld should be ashamed they've stooped this low...where is the news guys/gals?) and then have it end up right back to concluding that the catchphrase is right all along. I guess I'm really missing the point of this article.
CodeZombie 28-Oct-09 7:56am
I think "We" is supposed to mean either Microsoft or Infoworld.
DaveN 27-Oct-09 9:11am

Randall - your column is called "Enterprise Desktop," and I believe you have quite a bit of relevant expertise and experience. How about writing about something to do with the actual operating system, and maybe how it fits into businesses, works together with servers - how it provides a better desktop experience. If you don't like the OS, maybe rather than pointless complaining, you could write about ways it could be configured or used more effectively? No one cares about things that can't be changed, or about the truth of MS marketing.

Windows is what it is, and we can't change it. So help us deal with it in the most effective way possible - maximize the effectiveness of what works, and work around what doesn't work.

danster 27-Oct-09 9:24am
Of course the "designed by me" ad's are marketing ploy lies, this is Infoworld worthy? This is what Randall comes up with? Are you kidding me? Oh wait, more news coming in.... apparently there's no Santa Claus or Easter Bunny either. Quick Randall, hurry up and right an article about how parents all over the world are liars just like Microsoft! ;)
philosopher 27-Oct-09 9:30am
3 replies

When Vista was in beta, I read nothing but glowing reports of how rich, exciting, smooth, and fast is was.

After Vista was released, the ugly truth came out. Even Microsoft had to backpedal, go back into the lab and conduct hack-and-patch marathons, and quickly squirt out a replacement.

When Windows 7 was in beta, I read nothing but glowing reports of how rich, exciting, smooth, and fast is was. It was said to run just as quickly and smoothly on teeny tiny netbooks as it does on big expensive PCs.

Now that Windows 7 is released, will history repeat itself?

Windows 7 supposedly runs beautifully on big expensive PCs. But how about those teeny tiny netbooks that caused Microsoft to reverse itself and continue to push XP? Will XP go away? THAT will be a BIG indication of ny success or victory by Windows 7.

Some ugly truths are coming out. Does Microsoft need someone to blame? It was Becky the waitress and John the mailroom clerk that muffed Windows 7! We didn't do it! The millions of fools who wrote Windows 7 did it!

Looking forward with anticipation!

danster 27-Oct-09 9:36am
Big expensive PC's?? I'm running on a 3-year old PC and 2-year old laptop and Windows 7 runs better than Vista did. In terms of speed, it feels as smooth as XP used to feel.
Earthling 27-Oct-09 9:55am
So you wrote two pages to pat yourself on the back? You needed it and you deserve it. Relax now. Seriously, I really enjoyed the article. Very professional.
graya 27-Oct-09 11:26am
Hello, I am a computer have we met? Dude, I am running win 7 on machines 6+ years old and it works fine. So instead of writing junk about nothing do some research or do testing to have a backup of your results because it runs fine on netbook if you would have put any effort in to it.
StillComputing 27-Oct-09 9:39am
This is a very negative blog. We know all this stuff.
experienced 27-Oct-09 9:42am
Most egomaniacs are idiots. Do you really believe infoworld is so important that Microsoft had a "copy of the InfoWorld home page plastered prominently on a big screen display" in the development area? In aggregate your article my be accurate as to Microsoft's focus but I doubt Infoworld was the single decisive factor in the creation of that focus.
rongross05 27-Oct-09 11:14am
Randall, your article started out fine but i do not understand why you kept saying the same thing. I have a good idea that you wanted to make Windows 7 better than Vista but all you said was it is an inferior product. There has to be something more you could have said about Windows7 future or ?. Better Luck next time.
sfuku 27-Oct-09 11:28am
If you don't like it, DON'T BUY IT! Go buy a Mac, or us a Linux based system. You have choices. Grant it, MS Windows 7 may not be the "perfect" OS, but at the end of the day, we use it because it is the most convenient platform offerng the greatest variety of useful apps and is available on the widest array of hardware, and it is the cheapest alternative.
graya 27-Oct-09 11:31am
This guy hasn't written anything valid in the last 6 months at least. I am just wondering when they will fire him. Honestly the testers were not for features as they were trying to find bugs. Features were decided apon before the started development. There was public input also. Randall all I can say is that you need help.
Buckminster 27-Oct-09 12:00pm
Everything Microsoft has done since the release of XP just screams "We admit it, Mac OS is better!" All they've done is try to be like Apple. Look, Microsoft, if I'd wanted a Mac I would have bought a Mac. XP was the greatest Windows ever. Why couldn't you just have given me a better XP after XP? Why are we even talking about "a better Vista" or "the OS Vista should have been"?
ldgguy 27-Oct-09 12:22pm
In comparison, how much input did you have on Solaris, Mac OS X or Ubuntu? I think get the point though, you are bothered that Microsoft is stating that you did have input, which you did not. I think people had more input than they realize - there was enough moaning and complaining going on in the world that I think MS got feedback that way. Perhaps the MS ad campaign should be "you bitched and we listened"..!!
GreeneConsulting 27-Oct-09 12:42pm
If win 7 had been made by real people who understand productivity and business needs and if they could keep from using eye candy and glitz and too many version to confuse people on which version of the Os to use. Vista was dead at beta and we praise the Win 7 beta but we never seem to think wait this is beta and its an OEM beta . win 7 works fast at start up and shut down but is still glitzy bloated Vista with part removed or turn off. The first call I got from a new win 7 users was what did they change? it still works the same. They have new HP system I look at it and it very different from how the beta worked the HP back ground programs need to be turn off and the system is eating memory with the new windows explorer as it seem to save ever action in memory. Window is doing feel good campaign to make people feel good and that they were listen to .. gee if MS was listing to me they have 2 to 3 versions of Win 7 it would have you set what program you want running at the start there would be no dam eye candy and glitzy BS. computer at home and at work should not look work the same . yes we show have systems that enterain us but do we need a media machine at work or system that give us the speed to do the work? MS is still missing the mark and Win 7 will Randall you keep making noisy here MS need to really wake up and listen to people .. the only calls I am getting this week are for how to turn off the bs eye candy they have in Win 7 or can we still get XP pro in 64 bit? With all the power of the hardware we have in some of these system it getting screwed up by MS win 7. Oh and if you turn off 80% of the BS in both Vista and win 7 you do get a fast moving and good productivity system but why should need to turn off 80% of the OS to get it to work ?
WrldBFree 27-Oct-09 12:45pm
Sometimes I wonder if Randall actually sticks a pen in his A$$ and then starts writing with it. Which a secretary later types up for him.
dfingaaa 27-Oct-09 1:06pm
My machines scream now! I even got my old IBM P3 laptop back in working order with no effort at all. I abandoned both openSUSE and Ubuntu and am now drinking the MSFT kool-aid! Windows 7...fiiiiiiiinally!!! I seriously hope they continue to innovate like they have been. Next stop, the cloud...Microsoft style! MESH, bebe!!! Good things coming out of that "hermetically sealed development process", Randall.
Feign 27-Oct-09 1:34pm
Next, perhaps you should look at the MAC ads. They contain neither a MAC or A PC just a couple of human beings - one lying about being a MAC and the lying about being a PC!!!!
jtrue71 27-Oct-09 3:53pm
This article is a perfect example of useless tripe. Tell me something I need to know in order to make my enterprise run better, Randall.
InnocentBystander 27-Oct-09 6:24pm
Mr. RK seems to show some lack of regard for the truth. He speaks of Vista's "...many warts -- sluggishness, instability, an overbearing security model..." Yes, Vista seems sluggish at times, and Windows 7 is cleverly engineered to seem faster (although in fact it is not, as evidenced by published benchmarking). Yes, Vista's security model is irritating, and Windows 7 addresses this primarily by turning down the security level default. All this is well known. But...Vista is unstable? I certainly never heard or read anything like this (not even in Infoworld) nor experienced it. Vista is/was quite stable, comparable in this regard to Windows 7. Saying otherwise is a simple untruth and suggests either ignorance or malice. Neither possibility flatters Mr. RK who, I think, should apologize. I'm sure he had better things in mind when he entered the field of journalism. My own view: Vista was not a blot on the aspirations of human civilization (surprise!) However, some poor decisions went into it, especially re its interactive aspects. Windows 7 has addressed some (not all) of these. We home users will upgrade if for no other reason than we enjoy a change now and then. Whether the corporate world needs an upgrade to either Vista or Windows 7 is a harder call.
Imajeep 28-Oct-09 3:34am
How arrogantis that? *You* made Windows 7? Don't make me laugh. The users made Windows 7, because they rejected Vista. Whatever design process Microsoft used, they had to start with what made Vista flop. Look up the word "hubris" in the dictionary.
ScottK7 28-Oct-09 5:10am
I think maybe you're in need of a humor upgrade. I think you're taking a silly marketing campaign way too seriously. My take on the message from the two ads I've seen (and I've only really paid attention to one of them) is not that Windows was made by Bob the Builder and Joe the Plubmer. It's much more tongue-in-cheek, presenting people who are happy with what they see, and have gradious delussions that their favorite new feature must be a result of their own brilliant brainstorms (e.g. the duffus imagining himself in the shower as a ripped uber-geek stud). I read it more as "this is the Windows you wanted, even if you didn't really know you wanted it". While that may or may not be reality (most marketing flirts heavily with the fantasy side of that blurry line), it's not nearly the vicious lie you fantisize it to be. On another note, I find it kind of ironic that at once you level veiled criticisms at Microsoft for continuing the Windows line, built on such a faulty runtime engine, then crow about diverting Microsoft's attention from Midori, which you claim would be just the departure from the old runtime engine that you seem to think is needed. I'm kind of thinking that maybe, like the duffus in the shower, you're image of yourself is a bit in the delusional range of reality.
westleyct 28-Oct-09 5:34am
If Windows 7 was made by us it would be a complete shambles. Leave it to the pro's. Let them give us what we need to be more productive, not us suggest things that we think would be good. Use tried and tested procedures all the way. They've done pretty well so far (bar Vista which was at least secure). Because of the flexibility you can generally do what you want with windows OS's anyways. www.cooper-thorn.com
shamunda 28-Oct-09 6:10am
Actually Infoworld and all to the other media have it wrong. I know this from first hand experience. The truth of the matter is MS doesn't pay attention to the press, what-so-ever. The leverage the press for their own purposes. But don't think they listen to them for a change in company polic, and even less so if you're not a customer ;) XP not getting phased out is not because of media and public outcry it's because of Company outcry. Tons of their client based (more important than Inforworld) are on older windows platforms. The average home user could care less whether xp was being phased out or not. When was the last time you really cared if you're old os wasn't going to be supported at home? Most people I know are looking for new systems and they aren't caring if it's an old os or new os, they are only interested if the OS works. Here's a test simply say to average joe shmoe, "xp is being phased out". I guarantee they will respond by saying "ok so what does that mean". Truthfully to the average user, that means "SQUAT". Next: MS knows of all the issues (literally), way before the public knows about them. There are tons of firms that MS hires in the background that do things from focus groups, functional test, security audits, and the list goes on and on. All of these firms then provide reports based on their particular function and what they find. Sure there's an occasional find from an independant that get's leaked but don't think that it wasn't already on the table. Just because something wasn't fixed, or wasn't added, doesn't mean that it wasn't already known ;) The beta testers? Sure they play a role, but not as big a role as you think. You think just because you submitted a bug that you were the only one that submitted that particular find? You might have been the 1000'th person to have done that. What about the person who found it prior to any beta release ;) Most beta testers are doing surface function testing. So anything superfically found isn't really anything big. Once in a while you'll bump into something core, but that was found internally or by one of the firms way before you even knew about. Media is powerful but don't get ahead of yourself.
hground 28-Oct-09 6:27am
I came to this article hoping to learn something about Windows 7, but was sadly disappointed. Would have like to have seen some real world experiences or insights on people who are going to have to work with this OS. I'm certainly no fan of MS, but have had to use them for the last 16 years as a Software Developer (VAX FORTRAN and UNIX C before NT came on the scene). Also lost me with the references to "Global Warming" and "Cap and Trade(AKA tax)" because of the overwhelming "consensus" of actual "Scientists" instead of "politicians looking for control/money": http://www.cgfi.org/2008/05/27/over-31000-us-scientists-deny-man-made-gl...

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