Facebook, MySpace, and social (media) diseases
Social media is on the rise, and so are the privacy and security risks. Is it time to dial back on the whole Web 2.0 'friend' thing?
Follow @ifw_cringelyThe social media honeymoon is officially over. While it may not yet be time to fly to Reno for a quickie divorce, you might want to start thinking about sleeping in separate bedrooms for a while.
Example du jour: Over the weekend, a rogue application spread across Facebook, warning users about bogus errors in their profiles. Clicking on the "Error Check System" app causes it to send false warnings to your entire FB posse, per the unofficial AllFacebook blog. There doesn't seem to be any payload associated with that app besides driving traffic, but the potential for abuse is obvious.
But a bigger problem on social nets is an old familiar one: spam.
So far, spam only accounts for about 5 to 25 percent of all e-mail passed on social networks, versus 90 percent of regular e-mail, says Adam O'Donnell, director of emerging tech for Cloudmark, which filters spam for some large social nets (but won't identify which ones). As more people start tweeting about what their cats ate for lunch and share their Facebook profiles with near-total strangers, though, that number will only grow.
The type of spam on social networks is different too, says O'Donnell. Think fewer fake Viagra come-ons, more social engineering scams. In other words, the junk you get on social networks is more likely to be aimed at stealing your credentials or your identity -- and thus much more dangerous than garden-variety spam.
Cloudmark recently released "the seven deadly sins of social networking spam." I've expanded on them just a bit:
1) Dating spam. Sorry to break it to you, but "Sultry Svetlana," that 23-year-old hottie from the Ukraine who thinks you're fascinating, is really Ugly Ivan, a 46-year-old scammer from Minsk. Take a cold shower and forget about her.
2) Profile and IM lures. Suddenly, you're Mr. Popularity -- only your newfound friends want to lure you to a fake profile page or IM conversation, where they can steal your information. The moral: candy + strangers = bad news.
3) Redirection to dangerous sites. Uh oh, somebody has posted naughty pix of you at an external site -- better go look. No, you won't find naughty pix (at least, not of you), but you might get a drive-by malware infection.
4) Nigerian attacks. That same deposed foreign minister who wanted to share $35 million in embezzled funds with you on e-mail now wants to do it on Facebook. Let me know how that works out for you.
