With one more week to go before VMworld starts, VMware and its ecosystem of partners and end-users are gearing up for what should prove to be once again the year's largest virtualization trade show in the world. VMworld 2010 is, for the second year in a row, taking place at the Moscone Center in San Francisco. It is operating from Aug. 30 through Sept. 2, 2010.
Even though we are still facing another down economy and organizations are still slashing travel and conference budgets, there is little doubt in my mind that VMworld 2010 will easily be the virtualization event of the year. The question is, how many attendees will they get up to this year? And will it surpass last year's numbers?
This year's event will be markedly different from its predecessor shows in a few regards.
First, VMware is narrowing the gap between when VMworld U.S. and VMworld Europe take place. This year, VMworld U.S. opens at the end of August, while VMworld Europe kicks off in mid-October, only a few weeks later. In years past, the two shows had approximately six to seven months between them. Now, with such a narrow time span between the two events, it will be interesting to see how it affects attendance at both shows, as well as how it will affect any announcements being made by VMware. I would anticipate that the European contingency will be much smaller at this year's U.S. show, at least from an administrator or end-user perspective. And because of the close proximity of the two shows, it seems like VMware would have to hold back on at least some of its noteworthy news announcements to make sure the VMworld Europe show does not appear to be a watered-down rehash of the same news already heard six weeks earlier.