"'Conventional wisdom' is that most Hyper-V deployments are in heterogeneous environments -- shops running VMware and Hyper-V," said Ilya Mirman, vice president of marketing at VMTurbo. "So we found it interesting that as soon as we release a product for Hyper-V, literally the same day, we saw numerous requests for the Hyper-V-only installation package -- that is, VMTurbo for use in a Hyper-V-only environment --[which is] a testament to the fact that there indeed are more and more organizations using strictly Hyper-V."
Byrne says they are seeing a growing number of accounts using multiple hypervisors, and Hyper-V is often used in those environments. He also suspects that Hyper-V is growing as a primary hypervisor in traditional Windows strongholds, especially in midmarket deployments.
"Hyper-V has closed most of the functionality gaps between itself and vSphere. And while it's still lagging somewhat, it offers the core virtualization and administrative features that a majority of mid-market and also many enterprise customers are looking for," said Byrne. "Hyper-V's low price [bundled with Windows Server] has also helped it to gain share and momentum."
Byrne said it was still too early to tell whether VMware's vSphere 5 licensing changes would have any effect on Microsoft's ability to grab additional server virtualization market share away from VMware. "Most VMware accounts are not moving to vSphere 5 right away, and most are pretty locked in to VMware technology at this point. I suspect that the drama around vSphere 5 licensing will help all VMware competitors somewhat, but we probably won't begin to see any real impact until the first half of next year."
In the meantime, third-party ecosystem companies like VMTurbo will continue to expand and support other hypervisor platforms beyond the current virtualization market leader. For years, VMware has had the benefit of a bit of a monopoly on third-party application support in the world of virtualization. For startups, especially, it didn't make sense to spend a lot of money and effort creating products around a virtualization platform that didn't have a strong customer base -- you go where the money is, and that was with VMware.
However, with more customers choosing either a heterogeneous environment or making a switch to alternative platforms such as Hyper-V, ecosystems and third-party applications are evolving and branching out. (The fact that VMware is also building or buying competing solutions that go up against many of its own partners probably has something to do with that as well.) And one way to differentiate yourself from VMware's competing management products is to be multi-hypervisor capable.
"I've recently learned that at least one other notable VMware-only management ISV will be introducing a Hyper-V offering for the first time at VMworld, so we could be seeing a bit of a trend here," said Byrne. "Microsoft appears to be investing more strongly in these types of ISV relationships than it has in the past, so that's a significant plus, too."
VMTurbo currently comes in three editions: Community, which provides infrastructure monitoring, problem detection and historical reporting is free; Enterprise Operations Manager, which adds real-time optimization and capacity planning at $25 per month per socket or $5 per month per VM; and Cloud Operations Manager, which can manage multiple data centers and cloud environments at $49 per month per socket or $9 per month per VM.
This article, "Is VMware losing its hold over its third-party software ecosystem?," was originally published at InfoWorld.com. Follow the latest developments in virtualization at InfoWorld.com. For the latest business technology news, follow InfoWorld.com on Twitter.