A demo of vCloud was offered and explained how a local cloud could interoperate with an external cloud. A virtual appliance was downloaded from the marketplace (the future vApp), and a business policy was then defined around it stating the SLA must be less than 4 seconds. If the condition is not met, a cloud for that application should be seamlessly created to address the additional workload. The demo showed off the company's future product called AppSpeed which was gained from the acquisition of BeeHive. In the demo, the virtual appliance was put under heavy load until it surpassed the SLA threshold and then AppSpeed automatically provisioned a new instance to bring the response times back to normal levels. The demo looked very much like a Bee Hive demo that I saw during a previous VMworld show.
The last part of the keynote finished things off with the concept of vClient. Maritz said that the focus of IT will change from the device to the user, and he added, "We need to be able to look at how to equip an individual with the environment that he or she needs, independent of the devices." And although adoption of VDI has been slow for the most part, Maritz expects that vClient will catch on and gain adoption.
To show off the technology, Maritz moved into a demo that showed a typical VDI scenario. He then showed off the disconnected device by plugging in a USB key to a laptop which could then access the same desktop with a rich user experience. A good end user experience is key to adoption. And the demo showed off much needed enhanced 3D rendering.
Later that same day, Maritz had a private Q&A meeting with analysts and press. He quickly recapped the main points from his keynote presentation, and then went into audience questions for the remainder of the discussion.
Maritz was immediately hit with a number of hard hitting questions. Media members wanted to know what the mood was around the company since the removal of Diane Greene, the loss of so many key executives such as Rosenblum, and the falling stock price.
Maritz responded that a bit of angst and turnover is expected in a company after a leadership change like this, but that the company is filled with smart people and other smart people are joining the company in order to work on interesting products.
Another member of the press mentioned a Microsoft promotion that took place earlier in the day on the casino floor, where people were handing out $1 casino chips, compliments of Microsoft, with a message that VMware's product is too expensive and pointed to a URL of www.vmwarecostswaytoomuch.com. Maritz replied that this is typical guerilla marketing, something even he did when at Microsoft years ago, and it usually happens when your company is in a distant second place and you are trying to get attention.