Hybris' leadership team will remain with the company after the deal closes. SAP went through an extended process to make sure the acquisition was the right fit, McDermott said. "We are friends, we are close and we want to rock the market together," he said.
The companies have a bit of a head start, with SAP's and Hybris' software already being used jointly by customers around the world, said SAP co-CEO Jim Hagemann Snabe.
But SAP wants to "go much further than that," for example, by offering Hybris on its recently announced HANA Enterprise Cloud, he said.
Salesforce.com didn't respond to a request for comment on McDermott's remarks, but another competitor weighed in on the Hybris deal.
"This acquisition is clearly in response to the success NetSuite's SuiteCommerce platform has had over the last year," NetSuite CEO Zach Nelson claimed via email. "Imitation is the sincerest form of flattery."
SAP will also have the challenge of rationalizing the "hairball in the making" represented by it and Hybris' code bases, Nelson added.
Competitive trash talk aside, Nelson's remarks do point to the question of how quickly SAP delivers on the product integrations and technology additions it promised during Wednesday's announcement.
It also remains to be seen whether SAP's move sparks further acquisitions in the e-commerce arena. McDermott alluded to a competitive bidding process for the company. "There were others that wanted Hybris," he said. "Hybris wanted SAP."
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com