And what's true of Google is equally true of what McPherson calls "hyper-giants." As recently as five years ago, this wasn't the case. Internet traffic was proportionally distributed across tens of thousands of enterprise-managed Web sites and servers around the world. But now most content has increasingly migrated to a small number of very large hosting, cloud, and content providers.
More than access and economics may be at stake
The authors of the study don't examine the impact of this concentration on social and political life. But it's not a huge stretch to conclude that a handful of providers now have enormous influence over the Internet economy, as well as a good deal of social and political power should they choose to exercise it. I'm not at all sure I like that.
(There's lots more meat in this report concerning, among other things, new business models and changes in Web applications. When it's publicly available, I'll add a link to this post.)
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