Building a data storage startup in this economy is quite a challenge, but there is room for innovation in an industry suffering from inefficiency and massive growth in data volumes. These nine data storage startups are trying to address such problems with technologies including memory virtualization, flash-based solid-state disks, and cloud storage.
Founded: June 2007
Headquarters: Nashua, N.H.
What it offers: AutoMove, an automated data migration software package for Windows shops; AutoClone, which speeds up the replication and movement of Windows data; and AutoMap, which maps a customer's distributed IT environment.How company got its start: AutoVirt founders wanted to focus on mid-range businesses that lack the sophisticated data movement and management tools available to larger enterprises.
Why it's worth watching: The inefficiency of network-attached storage (NAS) usage patterns, the rapid growth of data and even the economic downturn are all factors that could potentially help AutoVirt succeed, according to an IDC profile on the vendor. Storage inefficiency will not be tolerated in a recession, IDC notes. "Senior management will demand remediation that will include reorganization of network shares and resulting data migrations from one location to another, the sweet spot of the AutoVirt solution," IDC says.
How company got its name: AutoVirt is short for automated virtualization, in reference to its file virtualization technology.
CEO: Josh Klein, previously president and COO of IT consulting and services firm GlassHouse Technologies, has also held executive positions at EMC and IBM.
Funding: $8.5 million from Kepha Partners and Sigma Partners
Who's using the product: Five Point Capital, Children's Hospital Boston, Harvard University and others.