It seems to me, however, that privacy and security are more than just a point of pride or marketing pitch for Apple: They are among the primary selling points of its products. As the company says in the first line of its whitepaper, "Apple designed the iOS platform with security at its core." All the complex encryption mechanisms, digital key exchanges, software sandboxing, and hardware protection boil down to a simple message: Invest your money in our wares, and we'll stay out of your life.
This stance places the company in sharp contrast to its rival Google's insistence on collecting, collating, and distilling as much information on its users as possible. Any revelation that anyone from Apple's management to its engineers aren't taking this message to heart, even by omission, would damage its business in ways that would be very hard to recover from.