Norton 360 Everywhere
For the first time, Norton is coming out later this spring with what it calls Norton 360 Everywhere, which basically is a licensing plan for use of Norton 360 for up to five Windows or Apple Macintosh computers, plus any Android-based smartphones and tablets based on Android 2.1 and up. Subscribers will link to Android Marketplace to get the app for it. Norton 360 Everywhere includes 25GB of online storage. Pricing is yet not announced. Norton says it's the first time it's set up a single licensing of Norton 360 across platforms like this, and it's a testimony to the impact of mobile computing today. (It doesn't include Apple iOS devices, however, mainly because Apple's architecture is said not to lend itself to this use.)
The 'Norton One' customer-service membership
Also in the works is a plan to offer what's being called the "Norton One" membership to customers who find coping with security and management issues to be a trying ordeal, and they're willing to pay $149 per year for unlimited online and phone support help from Norton for a range of its products, including Norton Internet Security for the Mac, Norton 360 and Norton Internet Security 2012.
"It's a set of support and advisory services," says Jody Gibney, group product manager at Norton about the new membership concept that Norton is now piloting and expects to launch in earnest toward the end of March in English-speaking countries, including the U.S., U.K., Ireland, Canada, New Zealand and Australia.
The idea is that a "team of experts" is going to be available on call round the clock and through online remote support to help you with any difficulties, whether it be backup of photos in Norton's cloud storage or setting up the Identity Safe feature for family members. Norton One is conceived to be wide-ranging in its scope, and foresees Norton going into a new type of intense hand-holding customer interaction that isn't done yet today in the industry.
Ellen Messmer is senior editor at Network World, an IDG publication and website, where she covers news and technology trends related to information security.
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