Identity management can also be used to deliver location-based services to mobile devices, Gates said. Sun is already working with Germany's Deutsche Telekom to offer identity management for the operator's 80 million users.
Gates expects Deutsche Telekom and other European operators to start rolling out location-based services in the near future, allowing them to send users text messages telling them where the closest coffeehouse or theater is, for example.
Sun's identity business has grown substantially in recent quarters in terms of both revenue and new customers, Gates said, making it an important strategy area for the Santa Clara, California, company.
But while Gates emphasized that Sun wants to help companies address broad identity management needs, closer cooperation with Microsoft to provide joint customers with seamless identity management is not in the cards. Although the former rivals entered a surprise cooperation accord last year, saying they will allow information to be more easily shared between Microsoft's Active Directory and Sun's Java System Identity Server identity management products, there has been no word about further collaboration in the identity area.
"We are of two minds," Gates said. "We stand together on standards and interoperability -- we are working behind the scenes and it's taking time -- but we are competitors."
Sun plans to continue taking a leading role in identity management, Gates said, despite efforts by other big vendors to become more active in the area. Oracle, for example, purchased identity management technology developer Oblix last month so it could integrate Oblix's security software into its infrastructure products. Gates didn't see the move as a threat, saying that application providers like Oracle are focused on providing identity management for their own products, unlike Sun whose strategy is to target heterogenous environments.
"Oracle and the other big application providers are used to seeing themselves as the center of a universe. Our strategy is to offer identity management for everyone," Gates said.
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