DefectiveByDesign, a campaign of the Free Software Foundation dedicated to encouraging DRM-free content, has collected 6,200 signatures on an open letter to Jobs asking him to remove DRM from certain content, including video. The letter notes that last year Jobs sold Pixar to Disney and in doing so became the largest shareholder in Disney. It also notes that Disney was the first to approve distribution of movies through iTunes.
"You can set the example in the arena of video and movies," the letter reads. "Disney can be the first 'major' to drop DRM. You have the direct power to do this."
The EFF (Electronic Frontier Foundation) is another group that has been pushing the music and video industries to drop DRM. While the EMI announcement is a step in the right direction, "why shouldn't this apply to video sold in the iTunes video store? It seems the basic reason for removing DRM should apply there too," said Derek Slater, activism coordinator for EFF.
In Norway, which has a national consumer representative who has led the charge against the iTunes DRM policy in Europe, a consumer agency applauded the EMI move but also hopes for something similar in the video market.
"The movie industry, and any company in other cultural sectors for that matter, that's slowly entering the download service market should take special notice of this important step EMI has taken today. If they want the respect and business of consumers, they also need to offer up a fair deal that, among other elements, includes true interoperability and the complete absence of lock-in technology," said Torgeir Waterhouse, a senior advisor on the Norwegian Consumer Council.