"It's had a huge bottom-line impact, helping us save not just on the cost of fraudulently returned products, but also the need to reimburse retailers who get victimized," Sciarrotta said. "The consumer information is not attached to registration, which is a huge win for consumers who have concerns about privacy, and for retailers afraid of a breach incident, and the technology can be applied to almost anything you want to sell."
Sciarrotta said that he would like to see larger numbers of retailers adopt Siras, and that he believes such tools should be required across the industry to lower the risk of consumer data loss.
"There are certainly times when we would like to have a lot more consumer information, but that's not in the best interest of everyone involved, so we need to get it in other ways such as encouraging product registration after the sale," he said. "From our side we don't want to be the police or the gatekeeper, we want to allow our retailers to go about their business as easily as possible with the least amount of risk for loss; over all my years in this industry, this is one of the best ideas I've ever seen along those lines."