A tug-of-war can break out between security teams tasked with enforcing DLP and the business units that want unfettered access to data to help do their jobs, according to some industry players. "That's one of the big problems with DLP in general -- organizations are often quite hesitant in enforcing policies, especially when it comes to any notion of blocking secure content and getting in the way of the business," said Uzi Yair, CEO of DLP vendor GTB Technologies. "Businesses want people to be able do their work and don't want interference, but on the other hand, they know they need to weigh that against any loss, which could cost an organization a lot of money these days," he said. "I think it's always going to be about this trade-off, enforcement versus the fear of slowing down business opportunities, but people need to understand that they all play a certain role."