May 20, 2009

Why are we pinning Linux desktop hopes on netbooks?

Consumers already have a user experience in mind when using a device focused on personal computing tasks. That experience is largely Microsoft Windows-based.

I've been reading the recent Linux and netbook blogs/analysis with great interest as my wife's ThinkPad T40 is nearing death. I asked her if she wanted a Mac, a netbook, or another ThinkPad. Her response: "I don't care. I just want to read e-mail, do some Excel and Word, and clean up pictures with Picasa."  Based on how I interpreted these requirements, I suggested a Mac. She nixed that idea quickly, saying, "If you want a Mac, like I know you do, go get one. But I don't want to pay extra for one."

Bruised, I suggested she buy a netbook. She'd seen them at Costco and liked the low price. I told her we could get one with Linux, so it'd be even cheaper. Her response: "How much cheaper? Because I know how my Windows works and how to access my folders with Explorer." I made the mistake of saying that the Linux version was about $50 cheaper than the Windows version. Game over. She wants nothing to do with a Linux netbook. Not surprisingly, she wants nothing to do with Vista and its whole new UI, either.

[ Discover what's next for netbooks in InfoWorld's special report. | Does desktop Linux still have a chance? Neil McAllister offers his prediction. ]

The discussion with my wife is exactly why I disagree with Sam Dean's view that "product differentiation -- a better product strategy -- is the holy grail for Linux netbooks. They should be more compelling and exciting than Windows netbooks, no matter what it takes to make that happen."

Trying to make the Linux netbook more compelling and exciting than a Windows netbook goes against consumer demand. The average netbook consumer (i.e., my wife) doesn't want a more compelling laptop/netbook; she wants a cheap and Windows-based user experience. Nothing different, nothing more.

To get my wife and countless other consumers to use Linux, the primary task has to be something other than personal computing. My wife knows what user experience she expects during personal computing tasks -- her experience with Windows has cemented that expectation. However, she doesn't yet know what user experience to expect when, for instance, reading on an e-book device. The primary task supported by the device is reading a book, magazine, or Web content. Adding support for personal computing tasks such as checking her e-mail or creating simple spreadsheets to this device could introduce a different user experience than she is accustomed to on her laptop.

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JustAUser 20-May-09 11:54am
1 reply
Why not try a netbook with Linux and configure the desktop to look as close to a Windows desktop as possible? Assuming that Netbooks are capable of running Linux with KDE, show her the konquerer file manager browser and how closely it works like Explorer, except that in addition to be being a file manager, it also is a web browser as well. The entry cost isn't that high, and it fails to win her approval, could it not be loaded with XP? I've gotten to where I am disappointed by the Windows experience after using OpenSuse with KDE on my home system for nearly 2 years now. Having to double-click on a desktop icon to get it to execute is irritating coming back after the weekend. Not being able to open two file explorer windows and make one of them be always on top to facilitate file transfers I now find irritating.
Savio Rodrigues 20-May-09 7:42pm
@JustAUser, I *could* do that or I could spend that time in the garden ;-) In all seriousness, I am going to get a Linux Netbook for myself and leave it downstairs where she will forced to use it or walk around to wherever her laptop/netbook is. Hopefully that'll help the Linux Netbook cause...but I'm not holding my breath. Change is hard...she hates learning about computers as much as I hate learning about drugs (she's a pharmacist).
ai_guru 20-May-09 1:04pm
1 reply
I have to agree with JustAUser. It never ceases to amaze me how many otherwise-competent tech people are convinced that the Linux desktop is inferior to (or even appreciably different from) the Windows desktop. Buy any low to mid-range notebook with hardware that has been around for six months or more and install something like Ubuntu. Things work right out of the box. OpenOffice automatically handles any standard Word or Excel file. (In fact if you try Gnumeric, it will bring back memories of the speed Excel could muster in the mid-90's.) Firefox 3.10 is simpler, faster, and safer than Windows Explorer 8. Linux systems use less memory, are more stable, and are vastly more secure than any Windows platform. Yes, installing or updating Linux might be intimidating for many users—those same users would have similar difficulties installing or updating Windows! But anyone with good tech skills (or a family member with same) should have no difficulty installing, running and maintaining a Linux desktop. This doesn't mean Linux is going to make major inroads in the desktop market any time soon. As long as choices on consumer notebooks are decided in remote, smoke-filled rooms based on kickbacks, etc., it will be a long time before we see many notebooks coming with Linux installed. But let's not delude ourselves into believing this has anything to do with the actual desktop capabilities of Linux.
Savio Rodrigues 20-May-09 7:38pm
@ai_guru, I complete agree....this is not a statement about Linux. It's a statement about the user's (in this case, my wife) familiarity with Windows XP. As I said in a related tweet to this post, she won't even consider Windows 7 unless and until XP goes EOL and she is forced to move to Win7; and even then, only to use the WinXP emulation mode. At which point the Linux discussion may resurface...but until then....
Tragicomix 20-May-09 8:26pm
I think Linux will face challenges on the Laptop/Netbook/Desktop market until somebody figures out a way of making money with it.
ZayasE 21-May-09 3:30am
I have been using opensuse at work for 6 months side by side with an XP box and I am amazed at how much faster the Linux box is on everything. Also most users here were comfortable with the change from Windows to Linux and welcomed the change from Office 2007 to OpenOffice which is much more like Office 2003. Even the dual-screen users rave at how much more productive Linux is. In the end I believe that the only thing that is holding back corporations from making the move (to Linux) is fear and ignorance, fueled by software companies that do not want to loose revenue. It's all about them making money and not about what is best for the consumer.
ConnollyShaun 23-May-09 10:25am
Intel's Moblin 2.0 on the Netbook offers a consumer-focused user interface rather than trying to be a Windows imitation. The user experience is more about personal communications (IM, social connections, pictures, etc.) than personal utility (i.e. files, word, spreadsheets. etc.). Interesting Moblin 2.0 Netbook videos on YouTube: http://www.youtube.com/watch?v=vsCpIeLLoT8 http://www.youtube.com/watch?v=QFJaDy6ySbU

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